Dalubhasaang Politekniko ng Lungsod ng Baliwag

MODERN TECHNOLOGY AFFECTING THE MINDSET OF YOUNG

ENTREPRENEUR IN A LOCAL COLLEGE IN BALIWAG CITY:
A STUDY TO MAXIMIZE THE USE OF TECHNOLOGY
 RESEARCHERS

AELLA DIANE M. VALMEO KEITH CHINA DELA CRUZ

JEORGE MATHEW C. CALDERON

 RESEARCHERS

GE MATHEW C. CALDERON GUILLERMO R. MERCADO

KEITH CHINA DELA CRUZ

 RESEARCHERS

EITH CHINA DELA CRUZ MICAELLA DIANE M. VALM

GUILLERMO R. MERCADO JR.

 RESEARCHERS

LLERMO R. MERCADO JR. JEORGE MATHEW C. CALDE

MICAELLA DIANE M. VALMEO

RATIONALE
MODERN
TECHNOLOG
Y
RATIONALE
 EASILY INFLUENCE
 YOUNG
ENTREPRENEUR
 STATEMENT OF THE PROBLEM
a. Demographic profile
b. Technology / technological platforms
c. In what ways do these technologies affect the respondent’s
business in terms of;
a. Efficiency
b. Promotion
 STATEMENT OF THE PROBLEM
d. Influence of using modern technology to the mindset of young
entrepreneur
e. Is there a significant relationship between modern technology
and the mindset?
f. Implication can be derived from the study
MODERN TECHNOLOGY IN 21ST CENTURY
Essential in daily life. (Ananth & Milan, 2018)
Importance of social media. (Thurairatnam,
2021)
Search online. (Shanti, 2015)
Dominance of online platforms. (Cooper,
2023)
 THE BUSINESS MIND
Can you be your own boss? (Guzman,
2015)
Business. (Hayes, 2023)
Online business is easy. (Lauckner &
Murphy, 2023)
 THE YOUNG ENTREPRENEUR

“Failing early and often”

(Mitchel, 2019)
Young adulthood ages 18-25
(Higley, 2019)
 THEORETICAL FRAMEWORK

Social Media Engagement Theory

(Di Gangi & Wasko, 2016)
THEORETICAL FRAMEWORK
CONCEPTUAL FRAMEWORK
Demographic Profile of
Young Entrepreneur

Modern Effect of Technology in

Technology Business

Mindset of Young
Entrepreneur
RESEARCH
DESIGN
Descriptive

Quantitative

Close-ended questionnaire

Google forms
 POPULATION AND
SAMPLING
Young entrepreneurs at Dalubhasaan
50 actual respondents, 3 for
reliability
Purposive sampling
 STATISTICAL TREATMENT
Weighted Mean
Percentage
Frequency
SPSS version 26
 FINDINGS
Demographic profile
20-21 years old – 44%, 22-23 years old - 26%
Female – 80%
4th year - 42%, 3rd year - 36%
BSAIS - 20% , BAFM - 20%, BSMA - 14%
E-Commerce / Online selling - 46%
 FINDINGS
Technology / technological platforms
Mobile phone - 96%
Facebook - 100%
Facebook marketplace – 76%
Gcash – 96%
 FINDINGS
In what ways do these technologies affect the respondent’s business in
terms of;
EFFICIENCY PROMOTION
1.93 1.90
(Satisfied) (Satisfied)
FINDINGS
Influences of using modern technology to
the mindset.
1-2 hours daily
Boost creativity – 56%
Posting products or services – 90%
Provide marketing strategies – 78%
Checking of social media – 90%
 FINDINGS
Implication can be derived from the study.
Slow internet connection – 64%
Regular posting – 44%
Fast replies – 60%
Accurate information – 74%
 Dalubhasaang Politekniko ng Lungsod ng Baliwag

CONCLUSION
1. Young entrepreneur explore business on their

senior year.

2. Mobile phones are the starting point.

 Dalubhasaang Politekniko ng Lungsod ng Baliwag

CONCLUSION
3. Greater ease and effectiveness in promoting

the business.

4. Technological advancements are becoming

normal.
 Dalubhasaang Politekniko ng Lungsod ng Baliwag

CONCLUSION
5. There is a significant relationship between modern

technology and the mindset of young entrepreneur.

6. Young entrepreneur can learn and adopt what

online can offers.

 Dalubhasaang Politekniko ng Lungsod ng Baliwag

RECOMMENDATIONS
SMALL BUSINESS OWNER
1. Explore more the internet and social
media.
2. Further look for different marketing
strategies.
3. Be careful to fraud, scams and
misinformation.
YOUNG ENTREPRENEUR
1. Continuously use modern technology for
their business.
2. Always check social media for news and
trends.
3. Watch out for scammers and fake news
online.
STUDENTS
 Develop skill and proper mindset
 Motivational and business-related
educational content
TEACHERS
1. Encourage their students to acquire
knowledge and skills that are available
online.
2. Could also start their own business and
explore the opportunities.
PARENTS
 Support and guide their children
 Avoid misusing technology
 Be wary of bad influences
FUTURE RESEARCHERS
 Further look to the different marketing
strategies.
 Further look to the impact of social media
trends.
 Explore many entrepreneurial mindsets from
different speakers online.
FUTURE RESEARCHERS
 Further look to the different marketing
strategies.
 Further look to the impact of social media
trends.
 Explore many entrepreneurial mindsets from
different speakers online.
THANK YOU!
 REFERENCES
Ananth, I., & Milan, C. (2018). Gadget Addiction. Berkeley.
Cooper. (2023). Is Print Marketing Dead. New South Wales, Australia: https://www.linkedin.com/pulse/print-marketing-dead-sam-
cooper.
Di Gangi, P. M., & Wasko, M. (2016). Social Media Engagement Theory: Exploring the Influence of User.
Guzman, D. (2015). https://www.intelligent.com/17-of-2022-college-grads-run-their-own-businesses-another-43-plan-to-follow-suit/.
Hayes. (2023). What is Business? https://www.investopedia.com/terms/b/business.asp.
Higley, E. (2019). Defining young adulthood. USF Scholarship: A Digital Repository @ Gleeson Library | Geschke Center.
https://repository.usfca.edu/dnp_qualifying/17/.
Lauckner, & Murphy. (2023). Online Business Ideas. https://www.nerdwallet.com/article/small-business/online-business-ideas.
Mitchell, D. (2019). Why Every Student Should Start Their Own Business.
Shanthi, R. &. (2015). Journal of Marketing and Consumer Research www.iiste.org ISSN. An International Peer-Reviewed Journal,
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%20Shopping.pdf.
Thurairatnam. (2021). How Technology Influences Social Media. India: https://www.entrepreneur.com/en-in/social-media/how-
technology-influences-social-media/378476.