Strategic Management and

Change Management to
Shift to Total Quality
Management

The strategic management of an organization lays the foundation for its direction,
goals, and action plans. It involves assessing internal and external factors, setting
objectives, and formulating strategies to achieve them. A comprehensive
understanding of the organization's strengths, weaknesses, opportunities, and threats
is crucial for effective strategic management.

N by Najib Qasem
The Inclusion of Total Quality Management
in Strategic Management
Alignment of Goals
The seamless integration of Total
Quality Management (TQM) into
strategic management requires a
clear alignment of goals. TQM
aims to enhance customer
satisfaction, streamline processes,
and promote a culture of
continuous improvement, all of
which must be harmonized with
the overarching strategic
objectives of the organization.
Operational Excellence
TQM's incorporation into
strategic management emphasizes
the pursuit of operational
excellence. This involves a
meticulous focus on quality
control, efficient resource
utilization, and a commitment to
delivering products and services
that consistently meet or exceed
customer expectations.
Cultural Transformation
Strategically embedding TQM
fosters a cultural transformation
within the organization. It calls
for a collective mindset shift
where every employee is actively
engaged in upholding quality
standards, generating innovative
ideas, and contributing to the
overall success of the company
through a quality-oriented
approach.