Rating Scale

Business Studies Department, BUKC 1

 Rating Scales
The following rating scales are often used in organizational research:
Dichotomous scale
Category scale
Likert scale
 Numerical scales
Semantic differential scale
Itemized rating scale
Fixed or constant sum rating scale
Stapel scale
Graphic rating scale

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 Category Scale

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 Likert Scale

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 Semantic Differential Scale
• Several bipolar attributes are identified at the extremes of the scale,
and respondents are asked to indicate their attitudes, on what may be
called a semantic space, toward a particular individual, object, or
event on each of the attributes. The bipolar adjectives used, for
instance, would employ such terms as Good–Bad; Strong–Weak; Hot–
Cold.

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 Stapel Scale
• This scale simultaneously measures both the direction and intensity
of the attitude toward the items under study. The characteristic of
interest to the study is placed at the center and a numerical scale
ranging, say, from + 3 to – 3, on either side of the item as illustrated
below.

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Any Questions?

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Thanks

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