SAMPLING &

SAMPLING METHODS
 SAMPLING

• If the data you collect really are

the same as you would get from
the rest, then you can draw
conclusions from those answers
which you can relate to the whole
group.

• This process of selecting just a

small group of cases from out of a
large group is called sampling.
The need to sample
Sampling- a
valid alternative
to a census.
 Population in
Research

Population can consist

of certain types of
objects, organizations,
people or even events.
 Sampling Frame
• The selected category is your sampling frame.
SAMPLING
METHODS
Sampling techniques
 Probability sampling techniques give the most reliable
representation of the whole population.

 Non-probability techniques, relying on the judgment

of the researcher or on accident, cannot generally be
used to make generalizations about the whole
population.
 Types of Non-probability Sampling
Four main techniques used for a non-probability
sample:

Convenience
Purposive or Judgemental
Critical Case Sampling
Snowball
 Convenience Sampling
• It is a non-probability sampling technique used
to create sample as per ease of access,
readiness to be a part of the sample, availability
at a given time slot or any other practical
specifications of a particular element.
 Purposive or Judgmental Sampling

• In the judgemental sampling, also called purposive

sampling, the sample members are chosen only on the
basis of the researcher’s knowledge and judgment.
• It enables you to select cases that will best enable you to
answer your research question(s) and to meet your
objectives.
 Criterion or Quota Sampling
• Selection of members in this sampling technique
happens on basis of a pre-set standard.
• formed on basis of specific attributes, the created
sample will have the same attributes that are found in
the total population. It is an extremely quick method of
collecting samples.
Critical Sampling
• It is a purposive
sampling wherein the
researcher deliberately
chooses participants
based on their
capability in providing
the necessary data for
the research
Example:
Suppose you are conducting a case study about the
emotional satisfaction of Mobile Legends to online
gamers. You can use critical case sampling by
deliberately choosing your two (2) brothers, and three
(3) cousins who you know as Professional Mobile
Legend gamer. Thus, you will have five (5) participants.
Your deliberate action of choosing your brothers and
cousins, makes sampling technique critical case
sampling.
 Snowball Sampling
• Snowball sampling method is purely based
on referrals and that is how a researcher is
able to generate a sample. Therefore this
method is also called the chain-referral
sampling method.
Read the following situations carefully and identify the non-probability
sampling to be used. Write A if it is convenience, B for criterion, C for critical
case, and D for snowball sampling. Write your answers on your notebook.

1. You are conducting a case study research. Your participants are the married
senior high school students and you have set some criteria in selecting your
participants, what sampling technique are you going to use?
2. You are conducting a phenomenological study about the experiences of the
senior high school students involved in church activities but you only know three
(3). Because it is easy to access them, you resulted in choosing them as your
participants. What sampling technique did you use?
3. You are conducting a grounded theory research and because it is impossible to
go to other barangay, you resulted to choose participants who you know. What
sampling technique are you using?
4. You are conducting an ethnographical study and you choose only participants
who can provide necessary data to your study, what sampling technique are you
using?
5. You are conducting a phenomenological research but there is a scarcity of
possible participant. Thus, you resulted in asking one of your participants to
recommend who else can participate in your study. What sampling technique are
you using?