PURPOSIVE SAMPLING

BY- SURABHI PR
 Non probability sampling

 Is used when the population parameters are either unknown or not

possible to individually identify
 Each unit in your target population does not have an equal chance
of being included. Here, you can form your sample using other
considerations, such as convenience or a particular characteristic

There are five common types of non-probability sampling:

 Convenience sampling
 Quota sampling
 Self-selection (volunteer) sampling
 Snowball sampling
 Purposive (judgmental) sampling
 What is Purposive (judgmental) sampling?

 It relies on the judgment of the researcher to select the units (e.g.,

people, cases, or organizations studied)
 Is common in qualitative and mixed methods research designs,
especially when considering specific issues with unique cases
 Sampling is possible only when there is specific objective
 Appropriate characteristic required for the sample members
 The investigator has to pick up only such sample which is relevant to
his study

 Examples- Researchers want to study beggars

 Purposive sampling and Convenience sampling?

 focuses on selecting  drawn from a source that is

participants possessing conveniently accessible
characteristics associated with  does not distinguish
the research study characteristics among the
participants

Both sampling methods that are typically used in qualitative data

collection.
 Types of Purposive Sampling

Depending on your research objectives, there are several purposive

sampling methods you can use:
 Maximum variation (or heterogeneous) sampling
 Homogeneous sampling
 Typical case sampling
 Extreme (or deviant) case sampling
 Critical case sampling
 Expert sampling
 Steps to follow

Define your research problem

Determine your population

Define the characteristics of your sample

Collect your data using an appropriate

method

Analyse and interpret your results

 Advantages and Disadvantages
 It gives better control of
significant variable
 Helps you make the most out of
the small population of interest
and arrive at variable research
outcomes
 It lowers the margin of error in
your data because the data
source is a close fit to the
research context
 Reliability of the criterion is
questionable
 The knowledge of the
population is essential
 Unable to make generalization
convening total population
 It is subject to researcher and
sampling biases