Comparing the French and

British Yogurt Markets

Welcome to our presentation on the fascinating world of
yogurt! Join us as we explore the similarities and
differences between the vibrant French and dynamic
British yogurt markets.
 Summary
• French Market
• British Market
• Popular Brands in both countries
• The preferences
• I-Grec
• Conclusion
Overview of the French Yogurt Market

Market Size Popular Types

The French market is estimated at 90 There is a lot of popular brands in France: Danon,
billion euros in 2022 Yoplait, Nestlé and more.

Main Flavors Trends & Innovations

The market being filled with many competitors
Online marketing strategies and the use of social
which makes choosing one very hard. But after
media can play an important role in promoting
doing a research Vanilla seems to be the most
yogurts.
liked
Types of consumers in France
 Insights into the British Yogurt Market
Flavor Preferences
The top yogurt brand was Yeo Valley. Around 4.16 million
people in Great Britain ate Yeo Valley yogurt or fromage frais
in 2021. Müller Light and Müller Fruit Corner were also
popular. All of them flavors being
1 Market Profile
In 2020, the UK made a lot of yogurt, about 528,000 tons.
After that, it went down by 100,000 tons. But, the money
2 made from selling yogurt and similar products went up
in 2022..
3 Notable Brands
People in the UK bought about the same amount of yogurt
each year. In 2022, the average person bought 181
milliliters of yogurt every week. Most Brits eat yogurt or
fromage frais once a week or less. While some use yogurt
in baking and many enjoy it as
a quick snack, drink, or part of a dessert.
Types of consumers in great Britain
.
 There is a lot of popular brands In both countries
French Yogurt British Yogurt
• Danone • Yeo Valley
• Yoplait • Muller Light
• Nestle • Muller Fruit Corner

The best seller in France is And the best seller of the Great
Danone with 27,7 billions of Britain is Yea Valley with 39,9
euros in 2022 billions of pounds in 2022
 Consumer Preferences & Habits
Which Hour of the days are the yogurt mostly eaten ?

French : British :
French people eat Whereas the British
yogurt after each eat yogurts mostly in
meal the morning
Mostly Vanilla Mostly Strawberry
Reasons of consumptions in both countries are similar

Reasons 1: Digestible and

healthy for the
body

Reasons 2:It is a source of calcium

Reasons 3: Easy to transport

and consume
Are there Local yogurts made in British ?

After much research Which means that I-Grec

1 there are few yogurts 2 actually has a chance to
made in Great Britain be sold in Great Britain
because it is a product
made in France

Since it is made locally by their

3
own hands it has many chances to
be sold in Great Britain but most
probably localized rather then
nationwide depending on where
they base I-Grec base themselves
Conclusion
As we saw in the
previous slides there is a
lot of similarities and
differences between
both of the markets.
Sources
• https://www.latribune.fr/entreprises-finance/industrie/
agroalimentaire-biens-de-consommation-luxe/danone-l
e-chiffre-d-affaires-bondit-grace-a-l-inflation
• https://www.syndifrais.com
• https://www.alliedmarketresearch.com/yogurt-market
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