Introduction to

Business Plan
Preparation

Lesson 1
Business Plan

– Business Plan is defined as a detailed

and integrated written document that
describes various activities involved in
opening and operating a new
entrepreneurial venture.
 Major Parts of Business Plan
– Introduction
– Executive Summary
– Environmental Analysis
– Business Description
– Organizational Plan
– Production Plan
– Operational Plan
– Marketing Plan
– Financial Plan
– Appendix
Introduction
The introduction presents the general perspective of the business. It may consist of
one to pages. It includes the ff:

– Proposed name of the business

– Address of the Business
– Name of the owner/s
– Description of the business
– Location of the Business
– Funding requirement and source

In case the consulting team prepares the business plan for prospective
owners or investors, the section Statement of Confidentiality is added as the last
section.
Proposed Name of the Business

The proposed business name must

1. Reflect the business identify and image
2. Promote the philosophical values and culture that the business values most
3. Profess the brand identity of the product
4. Attract or influence the target consumers

At least three suggested trade names must be submitted to the

Department of Trade and Industry for approval and registration.
☺Address of the Business
☺Name of the Owner
☺Description of the business
☺Location of the Business
☺Funding requirement and source