Buyer Persona Infographics

Profile Occupation
Age: 18-25 Job: Publicist
Status: Single Company: Freepik
Income
Location: Spain $15,000
Range:

Personality Interests
Adventure Travel
Extrovert Shows
Sportive Talk
Attentive Art
 Buyer Persona Infographics

Demograph
Profile
Mercury is the closest planet to ic
Age: 25-45
the Sun and the smallest one in
the Solar System—it’s only a bit Status: Single
larger than the Moon Location: London

Gender Interests
M 70%
W 30%
 Buyer Persona Infographics

Age 30 years old

Gender Male
Min. Salary $1000
Studies Hostelry Max.
Job Barman Salary $5000

Company Size
< 15 employers
Mercury is the closest planet to
the Sun and the smallest one in > 15 employers
the Solar System—it’s a bit
larger than the Moon
Buyer Persona Infographics

Profile Interests
Age 25 years old
Studies Fashion
Job Stylist
Salary $1500-$2000 75% 60%
People Bar
Gender
65
%
90
60% 85%
Travel Fashion
%
 Buyer Persona Infographics

Profile 1 Profile 2
Age 30 years old Age 23 years old
Studies Degree Studies Degree
Job Officier Job Shopgirl
Salary $1500-$2000 Salary $1000-$1200

Most bought Most Bought

 Buyer Persona Infographics

Gender
30 years old
California 60% 40%
Designer
Single

Interests
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon
 Buyer Persona Infographics

Mercury is the
Age
Studie
23 years old
closest planet to the Favourite
s
Cinematography Sun and the Platforms
smallest one in the
Job Actor/ Actress
Solar System Netflix
Status Single

HBO

Personality
Prime

Disney+
Buyer Persona Infographics

Complete
Hobbies
Profile
Age: 18-40
Gender: Woman

Location: Germany

Studies: Marketing

Level: Gradee
Marital
Married
Status: Fashion Party
Occupation: Event Organizer
Income
$1500-$2000 Dance Music
Range:
 Buyer Persona Infographics

Demograph
Profile
Mercury is the closest planet to
ic
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than the Moon

Age Range
15-25

25-45 There are the main

purchase locations of
45-99 our purchases
 Buyer Persona Infographics

Complete
Level Boughts
Profile
Age: 30-40

Gender: Man

Location: Spanish

Studies: Architecture

Level: Gradee
Marital
Married
Status:
Income
$2000-$2500 40% 20% 30% 10%
Range:
 Buyer Persona Infographics

Profile Goals
Gender Woman Despite being red, Mars is cold
Job Housewife
Venus has a beautiful name
Salary $1500-$2000

Age Frustrations
18 -
Mars is red and a cold place
25
25 - Venus has a beautiful name
55
 Buyer Persona Infographics

PERSONAL DATA INTERESTS

Age 30 years old

Gender Male
Studies Advertising
Job Designer
Salary $1500-$2000
Location United States
Buyer Persona Infographics

Product
Shopping Choices
Experiences
Venus has a beautiful name,
but it’s terribly hot

Despite being red, Mars is a

cold place, not hot

Mercury is the closest

planet to the Sun

Annual Concerts
J F M A M J
35% Headphones

30% Vinyls
J A S O N D
35% Earphonea
 Buyer Persona Infographics

Features Principal Goals

Age and Gender Afforestation

25 years old, Woman

Occupation Recycling
Enviromental ONG

Monthly Salary Energy Salving

$1500-$2000 /month
 Buyer Persona Infographics

Age
24 years old Most Used
Product Experience
Gender Technologies
Male
Studies Mercury is the closest
100%
planet to the Sun and PHP Java
Development 20%
the smallest one in the
Job Solar System—it’s
FrontEnd Dev. only a bit larger than 90% HTM
the Moon CSS
Salary 80% L
$2000-$4000
 Buyer Persona Infographics

Prefer
Personal Data
Destination
Age 25 years old
Gender Woman
Studies Tourism
Compan Travel Agency
y
Salary $1500-$2000

Purchases Language Level

25% 75% 10% B1 C1 50%
Agency Internet 30% B2 C2 10%
Buyer Persona Infographics

Bio Gender
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s a bit
larger than the Moon

General Profile:
Tools
Age 30 years old
Job Yoga Teacher
Salar $1500-$2000
y
 Buyer Persona Infographics

PRODUCTIVIT
PROFILE AGE
Y

50% 90% 70% Monday

Occupation Central
Businesspeople Office

Position Project 1
Intermediate
Monthly Major
Salary /month Purchases
$1500-$2000 18-35 36-49 50-85
 Buyer Persona Infographics

Product
Gender
Experience
Female 65% Despite being red, Mars is a cold
place. It’s full of iron oxide dust
Male 80%
It’s a gas giant and the biggest planet
in the Solar System
Interests Saturn is a gas giant, composed mostly
of hydrogen and helium

Venus is the second planet from the

Sun in the Solar System
 Buyer Persona Infographics

Favourite
Buyer People Information
Display
Age: 18-45

Gender: Indifferent 50% 5%

Location: United States

Studies: Computing

Occupation: Social Media

Marital
Married 15% 30%
Status:
Income
$1500-$2500
Range:
 Buyer Persona Infographics

Profile Occupation
Age: 17-25 Job: Student
Status: Single Career: Degree
Gender: Woman Location: Spain

Purchases Reviews
Spring Shop 1

Summer Shop 2

Autumn Shop 3

Winter Shop 4
 Buyer Persona Infographics

Profile Music Choice

Gender Women
Studies Teaching
Job Music Teacher
Location Mexico

Age

25% 55% 15%

Despite being red, Mars is a cold place.

. 10-20 20-40 40-60 It’s full of iron oxide dust
 Buyer Persona Infographics

PERSONAL DATA MOTIVATIONS

Age 30 years old Sport

Studies Sport Food

Job Sport Teacher Nature

Salary $1500-$2000 Music

Location United States

GOALS
GENDER Mercury is the smallest planet

Jupiter is the biggest planet

M 60%
Neptune is the farthest planet
W 40%
Buyer Persona Infographics

Complete Favourite
Profile Animals
Age: 18-40
90% 50% 30% 70%
Gender: Man

Location: Italy

Studies: Veterinary

Level: Gradee

Status: Married

Company: > 200 employer

Material
Occupation: Veterinary Purchase
Salary: $1500-$2500
 Buyer Persona Infographics

Purchases Buyer Profile Social Media Choice

75% 25%

Online Local

Location
Age 20-30

Studies Marketing
Community
Job Manager
Despite being red, Mars is a cold place.
Salary $1500-$2000 It’s full of iron oxide dust
 Buyer Persona Infographics

Profile Choices
Age 30 years old

Studies Economy Tip Tip Tip

Job Banker 1 2 3
Salary $2500-$3500
Location Canada Op.1

Pays Op.2

35% Physical
Op. 3
65% Online
 Buyer Persona Infographics

Profile Gender
Age 40 years old
Studies Finances
Job Commercial
Salary $1000-$2000

Disc Profile by Age Personality

● Hipster
● Animal Lover
● Naturist
● Retailer
● Consumerist
 Buyer Persona Infographics

Mercury is the closest planet to the Gender Woman

Sun and the smallest one in the
Solar System—it’s only a bit
Age Range 17-25 years old
Occupatio
larger than the Moon Literature Student
n

Biography Profile

Personality Books Choice

Book Lover History Skills
Big Dreamer
Terror Love
Artist Creative
Buyer Persona Infographics

Profile Food Choice

Age 40
Gender Man
Job Chef
Country France

Choice Food
Cheap
Expensiv
e
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