Illustrated

Gradients Buyer
Persona
Infographics
Here is where this template begins
Illustrated Gradients Buyer Persona Infographics

Personality
Introvert Extrovert

Passive Active

Analytical Creative

Frustrations Interests
Mercury is the closest Earth is the blue planet
planet to the Sun and the and the only one with life
smallest one in the System of all of them
 Illustrated Gradients Buyer Persona Infographics

Bio Frustration
Venus has a beautiful Despite being red,
name, but also high Mars is actually a very
temperatures. It's the cold place. Iron oxide
hottest in the entire dust is the main cause
Solar System of the red cast

Background Experience
It is a gas giant It is the smallest

C++ Java Linux Software

Hardware
 Illustrated Gradients Buyer Persona Infographics
Basic Data Occupation
Name: Jenna Doe
60% 40%
Age: 22

Occupation: Assistant Self-employed Salaried

Hours/Week: 40
Income
Range
City: Houston

Country: United States

25% 75%

Hobbies: Music $20,000—$30,000 $30,000—$40,000

Illustrated Gradients Buyer Persona Infographics

Profile Demographic
Mercury is the closest planet to Age: 25-45
the Sun and also the smallest Status: Single
planet in the Solar System
Location: Amsterdam

Gender Interests
M 70% Earth is the blue planet
and is the only one with
W 30% life of all of them
Illustrated Gradients Buyer Persona Infographics

Personality
The second planet from the Sun is terribly hot—even
hotter than Mercury—and its atmosphere is poisonous

Skills
Skill 01

Skill 02

Goals
Name: Sarah Lee Despite being red, The fourth-brightest
01 Mars is a cold place
02 object in the sky
Age: 32
Saturn is a gas giant The farthest planet
Occupation: Marketing 03 and has rings
04 from the Sun
 Illustrated Gradients Buyer Persona Infographics

Profile
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System—It’s
only a bit larger than the Moon
Interests
Venus has a beautiful name,
but also high temperatures.
It's the hottest in the entire
Solar System

Age Range Frustrations

70
20 - 25 Mars is red and a cold place
%
30 Venus has a beautiful name
26 - 55
%
Illustrated Gradients Buyer Persona Infographics

Personal Info Affinities

Venus has a beautiful name and The big quantity of iron oxide
high temperatures. It is hotter dust of planet Mars is the cause
than the other ones of the red cast

Values & Fears Needs

Earth is the third planet from the Saturn is composed of hydrogen
Sun and also the only one that and also of helium and is the only
harbors life one with rings
 Illustrated Gradients Buyer Persona Infographics

Basic Info

Age: 26 Job: Project Manager

Gender: Male Income range: $1500-$2000
Studies: Degree in Advertising Marital status: Single

Shopping Choices Hobbies

30% 50% 90% Travel

Photography

Books Clothes Music Sports

 Illustrated Gradients Buyer Persona Infographics

Bio Personal Profile

Mercury is the closest planet Age: 29 years old
to the Sun and the smallest
one in the Solar System—It’s a Gender: Woman
bit larger than the Moon Location: UK

Studies: Fine Arts

Position Profile Level: Grade

Age 25-35 years old Experience: 3 years

Job Product Manager Occupation: Photographer

Income
Salary $1900-$2200 $1800-$2000
Range:
Illustrated Gradients Buyer Persona Infographics

Personal 24 year, male, single

Job Designer, $1500-2000 per month

Studies Degree in Advertising

Hobbies Arts, travel, shopping, music

City Madrid

Country Spain

Data Needs
Mercury is the closest Earth is the blue planet
planet to the Sun and the and the only one with life
smallest of them all of all of them
Illustrated Gradients Buyer Persona Infographics

Profile Goals
Gender Woman Despite being red, Mars is cold
Job Secretary Mercury is the first planet

Salary $1800 - $2000 Venus has a beautiful name

Age Frustrations
20 - 25 Mars is red and a cold place

26 - 55 Venus has a beautiful name

 Illustrated Gradients Buyer Persona Infographics

Personal Data Basic Info

Name: John Lewis Age Range
Age: 25 24 32
Occupation
Occupation: Student
Student Employee

Review Dependant Buying Method

Mercury 40% 40 Online
%
Mars 80% Offline
30 10
% % Dropship
Mercury is the closest planet to 20
% By phone
the Sun and the smallest one
 Illustrated Gradients Buyer Persona Infographics

Occupation &
Basic Data
Situation
Age: 24 Job: Project Manager
Gender: Female Income range: $1500-$2000
Studies: Degree in Marketing Marital status: Single

Free Time Hobbies

30% 50% 90% Travel

Photography

Watch TV Shopping Dance Sports

Illustrated Gradients Buyer Persona Infographics

Personality
Introvert Extrovert

Passive Active

Analytical Creative

Age Range Frustrations Interest

Despite being red, Music
15-25 26-35 Mars is actually a
36-45 46-65 cold place full of
iron oxide dust Sports
Illustrated Gradients Buyer Persona Infographics

Complete Profile Hobbies

Age: 18-40

Gender: Woman

Location: UK

Studies: Marketing

Level: Graduate
Marital
Married
Status:
Fashion Party
Occupation: Event Organizer
Income Dance Music
$1800-$2000
Range:
 Illustrated Gradients Buyer Persona Infographics

Personal Hobbies
Data
Age
36 years old Read Sports

Studies
Technology Most Used Apps
Product Experience
Job
YouTub 100% 85%
Java Dev. Wallet
e Mercury is the closest
25%
Salary planet to the Sun and the
smallest planet of them all
$3000-$3500 in the Solar System
100%
Discord Spotify
80%
 Illustrated Gradients Buyer Persona Infographics

Basic Info Personal Data

Age range 35 - 45 Job: Doctor
Gender: Female Income range: $2500-$3000
Studies: Degree in Medicine Marital status: Single
Location: Madrid, Spain Hobbies: Sports and reading

Music ● Motivations
● Behavior
Read
● Personality
Travel ● Interests

Free Time Skills

 Illustrated Gradients Buyer Persona Infographics

Main Goals Basic Data

Climate Change Age and Gender

33 years old, Man
55%

Local Reforestation Actual Occupation

80% CRO

Volunteering Annual Salary

35% $35,000 /Year + Bonus
Illustrated Gradients Buyer Persona Infographics

Gender Values Roles

65% M Despite being red, Jupiter is a gas giant

planet Mars is actually a and the biggest planet
90% W very cold place in the Solar System

Sources Technology Social Media

Neptune is the fourth- Venus has a beautiful Earth is the blue planet
largest planet in the name, but also very high and the only one with
Solar System temperatures life of all of them
 Illustrated Gradients Buyer Persona Infographics

Personal Info Personality

Age 26 years old
Extrovert Introvert
Gender Woman
Studies Translator
Thinker Feeler
Compan
Language School
y
Salary $1600-$1800 Judger Perceiver

Languages Interest
90% French 70% Russian

80% Italian 90% Spanish Games Music Tv

 Illustrated Gradients Buyer Persona Infographics

Gender Product Experience

Female 65% Despite being red, Mars is a cold

place. It’s full of iron oxide dust

Male 80%
It’s a gas giant and the biggest
planet in the Solar System
Interests
Saturn is a gas giant, composed
Healthy Food mostly of hydrogen and helium

Books Venus is the second planet from

the Sun in the Solar System
Arts
Illustrated Gradients Buyer Persona Infographics

Personality Dislikes
Venus has a beautiful name The big quantity of iron
and high temperatures. It is oxide dust of planet Mars is
hotter than the other ones the cause of the red cast

Goals Frustrations
Earth is the third planet Saturn is composed of
from the Sun and the one hydrogen and also of
that harbors life helium and has rings
 Illustrated Gradients Buyer Persona Infographics

Personality Technology
Mercury is the closest
planet to the Sun and also PC
the smallest one
Mobile

Printer

Prefered Channels Motivations

Sports
Saturn has rings
Earth is the blue planet Social

Mars is a cold place Nature

Illustrated Gradients Buyer Persona Infographics

Bio Gender
Mercury is the closest planet Female
to the Sun and the smallest
one in the Solar System—It’s a
bit larger than the Moon Male

General Profile: Tools

Ambien
Age 36 years old
t
Job Yoga Teacher Resources
Salar
$1500-$2000 Music
y
 Illustrated Gradients Buyer Persona Infographics

Experience Personal Info

The big quantity of iron oxide Venus has a beautiful name and
dust of planet Mars actually is high temperatures. It is hotter
the cause of the red cast than the other ones

Interests Values & Fears

Saturn is composed of hydrogen Earth is the third planet from the
and also of helium and is the only Sun and also the one that
one with rings harbors life of all of them
 Illustrated Gradients Buyer Persona Infographics

Purchases Buyer Profile Social Media Choice

Neptune is the fourth-
Planet Saturn is composed largest planet in the Solar
of hydrogen and also of System
helium and has rings

Main Points Frustrations

Earth is the only planet of Mercury is the closest
all of them in the Solar planet to the Sun and the
System with life smallest of them all
Age 25-30
Hobbies Studies Marketing Goals
The big quantity of iron Job Community Manager Venus has a beautiful
oxide dust of planet Mars name and is the second
is the cause of the red cast Salary $1600-$1900 planet from the Sun
 Illustrated Gradients Buyer Persona Infographics

Value consciousness Buying habits

55% 45% 55% 45%

Jupiter is the biggest It’s a cold place. It’s Venus has a Ceres is in the main
planet of them all full of iron oxide dust beautiful name asteroid belt

Satisfaction Connection time

75% 25% 75% 25%

Mercury is the Saturn is a gas giant It’s the farthest Earth is the planet
smallest planet and has rings planet from the Sun where we live on
 Illustrated Gradients Buyer Persona Infographics

PERSONAL INFO VALUES

Mercury is the smallest planet
Age 37 years old

Studies Sport Jupiter is the biggest planet

Experienc
Gym Teacher
e Neptune is the farthest planet
Salary $1500-$2000

Country United States Neptune is the farthest planet

BASIC INFO HOBBIES

Age Range Sports
60%
Travel
Occupation
40% Dance
Illustrated Gradients Buyer Persona Infographics

Basic Info Goals

Mercury is the closest Earth is the blue planet
planet to the Sun and the and is the only one with life
smallest of them all of all of them

Experience
Software Hardware

English French

Alone In Group
 Illustrated Gradients Buyer Persona Infographics

Experience
Mercury is the closest planet to
the Sun and the smallest
75% Creativity

Technology
Saturn is composed of hydrogen
and helium and is the ringed one 60% Precision

English Main Points

French Venus has a beautiful name and
Spanish is the second one from the Sun 80% Ingenuity
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