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ESFERA DE

EXPLORACIÓ
N 1:
¿Entre más personas menos
recursos?
¿Los pobres son pobres en
todos lados?
¿Thanos tiene razón?
La medida de la pobreza
Qué es

Crecimiento
Población poblacional
Cantidad de personas que Cambio en el número de
hay en un determinado pobladores de una región
momento en un lugar
específico.

Densidad Demanda de bienes y


poblacional servicios
Jupiter is a gas giant and
Jupiter is the fourth planet
the biggest planet in the
from the Sun and the
Solar System
biggest of them all
Illustrated Doodle Buyer Persona Infographics

Purchases Technology
Spring Internet
Summer Social Media
Fall Online Shop
Winter E-learning

Sources Aspirations
About
Venus has a beautiful name Jupiter is a gas giant and
Saturn is composed
and is the second planet the biggest planet in the
mostly of hydrogen
from the Sun Solar System
and helium
Illustrated Doodle Buyer Persona Infographics

Personality Jonathan Interests


Mercury is the closest planet
Smith, 32
to the Sun and also the
smallest one
Internet Sports Art

Preferred
Motivations
Channels
Saturn has rings Sports
Earth is the blue planet Social
Mars is a cold place
Nature
Illustrated Doodle Buyer Persona Infographics

Interests Frustrations
It’s a cold place It’s the hottest one
It’s a gas giant It’s a cold place
It’s the fifth planet It’s the biggest one

Lisa Smith Aspirations Roles


It’s the third planet It’s the smallest
Saturn is composed
mostly of hydrogen and It’s the biggest one It’s the farthest
helium Pluto is far away It’s a gas giant
Illustrated Doodle Buyer Persona Infographics
Product
Saturn Interests
Experiences
Saturn is composed Venus has a beautiful name, but
mostly of hydrogen it’s terribly hot
and helium
Despite being red, Mars is
actually a cold place

Mercury is the closest planet to Internet Traveling


the Sun

Annual Meetings
Traveling
English
French Cultural
Music Shopping
Spanish Adventure
Illustrated Doodle Buyer Persona Infographics
Peter Smith
Despite being red,
Top Challenges Mars is a cold place Responsibilities
Venus has a beautiful name and Earth is the third planet from
very high temperatures. It is the Sun and the one that harbors
also hotter than the other life. It’s between Mars and
planets Venus

Motivations Values
Mars is a cold place Venus has a beautiful name

Nature
Sport
Charity
Mars Earth Jupiter
Illustrated Doodle Buyer Persona Infographics

Education Motivations Benefits


Venus has a beautiful Despite being red, Earth is the third planet
name and high Mars is actually a cold from the Sun, the one
temperatures. It is place. Iron oxide dust that harbors life and
hotter than the other is the cause of the red where we all live on
planets cast

About Personality Experience Hobbies


Saturn is composed It is a gas giant It’s the smallest It is the biggest
mostly of hydrogen It is the closest It is the biggest It is the third
and helium
It is the hottest It is the coldest It is the fourth
Illustrated Doodle Buyer Persona Infographics

Personalit
Hobbies
y
Creative Fashion

Organized Party

Resolutive Dance

Tools Interests
Photoshop Traveling
Mercury
Illustrator Cultural
Mercury is the closest
planet to the Sun InDesign Adventure
Illustrated Doodle Buyer Persona Infographics

Demographic Education
Mercury is the closest planet Neptune is the farthest planet
to the Sun and the smallest one from the Sun and the fourth-
largest one

Personality Interests
Richard Kyle
Earth is the third planet from Mars is actually a cold place.
the Sun, the one where we all Mercury is the closest Iron oxide dust is the cause of
live on planet to the Sun the red cast
Illustrated Doodle Buyer Persona Infographics

Jupiter is the Brandon Lee Uranus is seventh


Demographi biggest planet of planet from the
them all Sun Channels
c

Pluto is now Venus is the


considered a dwarf second planet from
Buying roles planet the Sun Goals

It’s the farthest It’s the third planet


planet from from
Content the Sun It’s a gas giant and has the Sun Solutions
several rings
Illustrated Doodle Buyer Persona Infographics

Bio About Frustration


Venus has a beautiful Despite being red, Mars
name and high is actually a very cold
temperatures. place. Iron oxide dust is
It is hotter than the other the cause of the red cast
planets

Personality Experience
It is a gas giant It is the smallest
It’s a gas giant and has
It is the closest several rings

It is the hottest
Illustrated Doodle Buyer Persona Infographics

Values &
Bio Affinities
Fears
Despite being red, Mars is Earth is the third planet Pluto is considered a dwarf
a cold place from the Sun planet

Jane Smith Languages Personality


Mars is a cold place It’s the farthest planet Mercury is the closest planet to the Sun

Mars Jupiter Saturn Earth


25 Italian
California German
Designer Spanish
75% 60% 45% 85%
Illustrated Doodle Buyer Persona Infographics

Bio Goals
Mercury is the closest Saturn is composed
planet to the Sun and mostly of hydrogen and
also the smallest one also helium

Personality Name Frustrations


Despite being red, Jupiter is a gas giant
planet Mars is a cold and the biggest
Mercury is the closest
place full of iron object in the whole
planet to the Sun
oxide dust Solar System
Illustrated Doodle Buyer Persona Infographics

Values &
Personal Info
Fears
Venus has a beautiful name The big quantity of Iron oxide
and high temperatures. It is dust of planet Mars is the
hotter than the other ones cause of the red cast

Affinities Needs
John Smith Earth is the third planet from Saturn, the ringed planet, is
the Sun and the one that composed of hydrogen and
It’s the fifth planet from the harbors life also helium
Sun and the largest in the Solar
System
Illustrated Doodle Buyer Persona Infographics
Social Media
Motivations
Mercury is the closest planet to
the Sun and also is the smallest
one

Skills
Uranus

Pluto
About
30% Facebook

Jupiter is the fifth planet from the


Mercury 20% LinkedIn
Sun and the largest one Jupiter 50% Twitter
Illustrated Doodle Buyer Persona Infographics

Bio Interests
Mercury is the closest Despite being red, planet
planet to the Sun and the Mars is actually a cold
smallest planet place

Mike Doe Personality Goals


Mercury is the closest It has a beautiful name Jupiter is a gas giant and
planet to the Sun and is the second planet the biggest planet in the
from the Sun Solar System
Illustrated Doodle Buyer Persona Infographics

Values Personality
It has a beautiful name and Saturn is a gas giant and has
it’s hot several rings

Affinities Goals
It’s the smallest and It’s the farthest planet from
innermost planet the Sun

Jupiter
Frustrations Motivations
Despite being red, is a cold Jupiter is the fifth planet Earth is the planet we all
place from the Sun and the largest live on
of them all
Illustrated Doodle Buyer Persona Infographics

Experience Personality
Introvert Extrovert

Passive Active

Analytical Creative

Mars Venus Earth


About Frustrations Interests
Mars is a cold place
Mars is actually a very
Earth is the third planet
It’s a gas giant cold place. Mars is
from the Sun and the one
actually a planet full of
that harbors life It’s the fifth planet iron oxide dust
Illustrated Doodle Buyer Persona Infographics

Age: 25 years old


Locatio
California
Chloe Taylor n:
Saturn is Job: Art Director
composed mostly
of hydrogen and Studies: Designer
helium Salary: $2,000-$2,500

Affinities Motivations
Motivations
Goals Despite being red,
Mercury is the
Mercury is the
Venus is the closest planet to
second planet Mars is a cold closest planet to
the Sun
from the Sun place the Sun
Illustrated Doodle Buyer Persona Infographics

Mike Smith Frustrations Motivations


Mercury is the smallest planet in 1 Mars is a cold place
the Solar System

2 It’s a gas giant


Personality
Despite being red, Mars is actually 3 It’s the fifth planet
a really cold place

Goals Percentages
Neptune Earth
It’s the fifth planet from the Sun
Jupiter Saturn
and the largest of them all
Mars Venus Mars Jupiter Saturn
Illustrated Doodle Buyer Persona Infographics

Personality Experience
It’s the fifth planet from the Mercury is the closest planet
Sun and the largest in the to the Sun and the smallest one
complete Solar System

About Education Goals


Despite being red, Mars is Earth is the third planet from
now a cold place full of iron the Sun and the one that
Earth is the third planet
oxide dust harbors life
from the Sun and the one
that harbors life
Illustrated Doodle Buyer Persona Infographics

Interests Motivations
It’s the fifth planet from the Sun
Mercury is the closest planet to
and the largest in the complete
the Sun and also the smallest one
Solar System

Personality Skills
Helena Saturn
Uranus
Patterson Venus
It’s a gas giant and has Pluto
several rings
Pluto
Mercury
Uranus
Jupiter
Illustrated Doodle Buyer Persona Infographics

Luke James
Bio Goals
Saturn is composed Mercury is the closest
mostly of hydrogen and planet to the Sun and
also helium also the smallest one

Personality Frustrations
Jupiter is a gas giant Despite being red,
and the biggest planet Mars is a cold
object in the whole place full of iron
Jupiter is the fifth planet
Solar System oxide dust
from the Sun and the largest
of them all
Illustrated Doodle Buyer Persona Infographics

Venus Goals
It’s a gas giant and also the Saturn is the ringed one. It’s
biggest planet in the Solar composed mostly of
System hydrogen and helium

Mercury Frustrations
It has a beautiful name, but Mercury is the closest planet
it’s terribly hot, even more to the Sun and the smallest
than Mercury Jupiter one

Jupiter is the fifth planet


from the Sun and the largest
of them all
Illustrated Doodle Buyer Persona Infographics
Technologies Mike James Skills
Internet Mars
Social Media
Pluto
Online Shop
Jupiter

Personality Mercury
It has several rings
It’s the fifth planet Motivations
Mercury is the smallest Saturn

Earth
Goals and needs Bio
Neptune
It’s the fifth planet from the Sun It’s the fourth planet from
and the largest in the Solar System the Sun and despite being Mars
red, it’s a cold place
Illustrated Doodle Buyer Persona Infographics

Sources of information
Saturn is composed of
hydrogen and helium

Personality
Despite being red, Mars is
actually a cold place

John Smith 25 Goals & Motivations


Earth is the third planet
It’s the fifth planet from the California from the Sun
Sun and the largest in the
Solar System Designer
Illustrated Doodle Buyer Persona Infographics

Interests Motivations
It’s the fifth planet from the Sun
Mercury is the closest planet to
and the largest in the Solar
the Sun and also the smallest one
System

Personality Skills
Saturn
Traveling
Venus
Anne
Music
Patterson Pluto
It’s the fifth planet from the
Sun and the largest in the
Jupiter Internet
Solar System
Illustrated Doodle Buyer Persona Infographics

Interests Values Roles


It is the biggest Despite being red, planet Jupiter is a gas giant and
Mars is actually a cold the biggest in the Solar
It is the third place System
It is the fourth

Social
Sources Technology
Emily Media
Johnson Saturn is composed Mercury is the closest Facebook
Jupiter is the fifth planet mostly of hydrogen and planet to the Sun and also
also helium is the smallest one LinkedIn
from the Sun and the largest
of them all Twitter
Illustrated Doodle Buyer Persona Infographics
Social
Media Alexander Moore Personality
Despite being red, Mars is Despite being red, Mars is
actually a really cold place Jupiter is the fifth planet actually a really cold place
from the Sun and the largest
Facebook of them all Earth
LinkedIn Mars
Instagram Saturn

Goals Skills
Mars is a cold place Uranus

Pluto
It’s a gas giant
Mercury
It’s the fifth planet Jupiter
Illustrated Doodle Buyer Persona Infographics

Interests Frustrations
It’s a cold place It’s the hottest one
It’s a gas giant It’s a cold place
It’s the fifth planet It’s the biggest one

Aspirations Roles
It’s the third planet Jupiter It’s the smallest
It’s the biggest one It’s the farthest
Jupiter is the fifth planet
Pluto is far away It’s a gas giant
from the Sun and the largest
of them all
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