Arise, Awake

BY RASHMI BANSAL

Presented by Saloni
MBA(FYIC) 7th Sem
27472017826
A Talk on Arise Awake

 A r i se, Awa ke i s the sto r y o f 1 0 young entr ep r eneur s who sta r ted a B usi ness
whi l e stud y i ng i n Co l l eg e or r i g ht a f ter g ra d ua ti o n.

 Tur ni ng thei r b a ck s on l ucra ti ve p l a cem ents, to p er sue dr ea m s of thei r own.

 Thi s b ook i ncl ud es thr ee top i cs- Ra nke r s , Re pe a te r s a nd Re be l w ith a

ca us e .

 Ra nke r s - ‘ Pra cto Technol o g i es’, ‘M a g i cr ete’ a nd ‘Sa cr ed M om ents’.

 Re pe a te r s - ‘B ewa koof B ra nd s’, ‘Innovese Technol o g i es’ a nd ‘Inop en

Technol og i es’.

 Re be l w ith a C a us e - ‘B huk k a d ’, ‘G a npa ti Fa ci l i ti es’, ‘Fra ud expr ess’ a nd

‘D osa m a ti c ’.

ARISE AWAKE
About Rashmi Bansal

 Ra s hm i B a n s a l i s a n I n d i a n a ut ho r, e nt r ep r en eu r, a nd m o t i va t i o na l s p e a ker
k no w n f o r h e r i ns p i ra t i o na l a n d s el f- he l p b o o ks .

 S he h a s w r i t t e n s e ve ra l b es t- s e l l i n g b o o ks t ha t f oc us o n en t re p r ene ur s h i p,
l e a d e rs hi p, a n d p e r s o na l d eve l o p m e nt .

 S o m e o f he r w e l l - k no w n w o rk s i nc l u d e “ S t ay H un g r y S t ay Fo o l i s h ,” “ C o nn ec t
t he D o t s ,” “ I H ave a D r ea m ,” a n d “ Ta ke M e H o m e.” Ra s h m i B a ns a l ’s b oo k s
o f t e n f e a t u re r e a l - l i f e s uc c e s s s t or i e s a nd p ro fi l es of i nd i v i d u a l s w h o h ave
a c h i e ve d t he i r g o a l s a n d m a d e a d i ff er en c e i n t h ei r fi el d s .

 H e r w ri t i n g a i m s t o i n s p i r e a n d m o t i va t e re a d e rs t o p ur s u e t h ei r d re a m s a nd
p a s s i on s .

 Ra s hm i B a n s a l ’s w or k h a s h a d a s i g ni fi c a n t i m p a c t o n t he w o rl d o f
e n t re p r e ne ur s h i p a n d p er s o na l d eve l o p m en t i n I nd i a .
 Rankers
They cracked the toughest
entrance exams in the country.
And then took on new challenges.
Challenges for which there is no
‘coaching class’
 Life is a Beach
“Exploring Practo Technologies : Transforming Health
Care”

I n t r o d u c t i o n : T h i s s t o r y i s b a s e d o n t h e t w o

S t u d e n t s o f N I T S u ra t h k a l S h a s h a n k N D &

A b h i n a v L a l w h o d e v e l o p e d t h e s o f t wa r e w h i c h

is used by 10,000 Doctors across the India

while they were still in the college.

 Contd..
Founder’s backgrouund :
• Shashank ND and Abhinav Lal Both Joined NIT Surathkal in 2005 When nobody heard of “Entrepreneurship”.
• They Participated in E-Cell of the College and thus got an Idea of developing a software.
• Shahshank Borrowed 10K from her mother and registered the company named as ‘Practo Technologies’ in 2008.

Idea : To Develop a Software for Doctors

Challenges :
• Doctors didn’t show any interest.
• Struggle for seeking Investors.
• Effort Work in Exhibition in order to get selected by Morpheus Ventures.
• Rejected their renowned job offers.
Innovation :
• The Software as a Service.
• Practo.com website develped in 2012.
• Joined Global Health Care Platform.
• Virtual Receptionist “Practo Hello”
• B2B E-commerce

Lessons :
• Work Very Hard, Build a great Product and Sell Sell Sell!
• Play for Love, Play for Money, Play to Win.
• Stick to your Vision and Vision Should be Clear.
• In India, we have to give 75 % of time to sales and marketing.
 You can do magic
“Magicrete: Innovations in Construction Materials”

Introduction: This Story Delineate about the

f r e s h g ra d u a t e a n d f r e s h e r C A w h o s h o o k u p t h e

age old industry of the Construction Materials.

To d a y M a g i c r e t e i s ₹ 1 5 0 c r o r e C o m p a n y W h i c h

i s C h a n g i n g t h e Fa c e o f C o n s t r u c t i o n
 Contd..
Founder’s backgrouund :
• Saurabh Cracked IIT-JEE and Joined IIT Kharagpur.
• Joined Father’s Quicklime Factory.
• Visited Siporex and Discovered the Manufacturing of AAC Blocks.
• Started his Venture Magicrete with investment of friends, family and Bank loan in year 2008.
• The Trio (Puneet, Siddharth and Saurabh) redefined an age old Industry.

Idea : AAC Blocks Production at Lower Costs.

Challenges :
• Hunting for Angel Investors.
• The villagers nearby launched a protest that smoke from the factory would affect their crops.
• To import the machinery.
• Converting the users of bricks into users of blocks.
• Monopoly in the Market.

Innovation :
• Using Coal Boiler Instead of Diesel Boiler.
• Magicrete crossed ₹130 crore in revenue and counts more than 1500 developers as clients.
• started two more verticals – dry mortar and prefabricated construction.

Lessons :
Focuses on Making the System Work.
One Should make roadmap of atleast 2-3 years.
Dream Big, work hard, put in all efforts and keep on Innovating.
 Gift of the Gab
“Exploring Sacred Moments”

Introduction: This Story tells us about the

B u s i n e s s m a n P ra k a s h M u n d h ra f o u n d e r a n d

CEO of Sacred Moments who exited the campus

to launch this Business is now making revenue

of ₹4.5 crore and has no regrets.

Contd...

Founder’s backgrouund :
• Parkash Mundhra Completed his MBA at SCMHRD.
• He used to participate in B-Plan Contests and won prize money also.
• In Business Bazigar, his brand name was Shubh Labh and the product was Pooja kits.
• He rejected the offer letter from ICICI Pru and Launched his Business in year 2006.

Idea : Pooja Kit Packaging and Delivery (E-Com).

Challenges :
• No Investment Resources.
• Unorganized Sectors.
• Delivery Time.
• 20,GM sachet of ghee.
• To keep Photo of God Upright.
• Cost Issues.
• Demand of Silver Coin.
• What to sell after Diwali?

Innovation :
• Griha Parvesh & Vehicle Pooja Kits.
• Supply Clay Diyas with Safety Guarantee and better Packing.
• Adds up new product like Tora and Thali.
• Luxury perfume brands collaboration and thus venture Morphed into a gifting company.

Lessons :
• Choose your own gurus, Follow their deeds and feats.
• Believe in the power of Marketing – Use Social media platforms, Internet and telecommunication.
 Repeater
s
The dudes who tried – and failed
– but had the will to try again.
Because nothing that is worth
anything comes easily. And giving
up is not an option.
 Two Idiots
“Bewakoof Brands : A Trendy and Youthful Brand”

I n t r o d u c t i o n : T h i s s t o r y D i s c l o s e s r e g a r d i n g t h e I I T-

Bombay Student Prabhkiran Singh who started his Lassi

Ve n t u r e b u t U n f o r t u n a t e l y i t Fa i l e d b u t h e l e a r n e d s o m a n y

Lessons from this Business. The ‘Lassiwalah’ is now

r u n n i n g ₹ 5 C r o r e Yo u t h F o c u s e d O n l i n e B u s i n e s s w i t h h i s

Batchmate Siddharth Munot.

 Contd...
Founder’s backgrouund :
• Prabhkiran Singh, a Punjabi boy from Ludhiana who wanted to something big.
• Khadke Glassi : Flavoured Lassi Shop Started in the 3 rd Year at IIT-B, Which Failed later.
• At the Same Time, Siddharth Munot Was Experimenting with a Website “Bewakoof.com”
• To Promote Their Website, they used to wear designed Bewakoof T-Shirt.
• Started T-Shirt Business and got 200-300 orders from hostel.

Idea : Funky Clothing and Accessories for youth(E-Com)

Challenges :
• “IIT ke baad yeh kya kar rahe ho – you have wasted one seat!”
• To convince investors in their 30s and 40s
• The suppliers used to make mistakes and even refused to give samples.
• Compatibility issues with Partners.

Innovation :
• Bewakoof magazine with funny quotes and articles.
• The ‘Ghanta Engineering’ design.
• Launching E-Commerce Website.
• Work in ‘real time’.

Lessons :
• Do hard Work and keep Going, keep Going Keep going!
• You’ll have to prove yourself.
• Learn from your Mistakes.
• You have to go out and you have to act, there is no other way to learn, no other way to be successful.
 Locha-e-Business ho gaya
“Innovese Technologies’

I n t r o d u c t i o n : Two f r i end s ( A nk i t G upta & N eera j

A g g a r wa l ) Ca m e up wi th a C ool i d ea . Innovese

wa s a Shi ni ng Sta r i n the sta r tup sk y, unti l the

Inter per sona l i ssues tor e the C om p a ny A pa r t.

 Contd...

Founder’s backgrouund :
• Ankit Gupta, a boy from Jaipur who wanted to start something of his own.
• The Trio got admission into BITS, Pilani.
• Started Experiments with Captcha.
• YoCaptcha Launched in year 2011.

Idea : Advertising using Captcha, YoCaptcha (Advertising Industry)

Challenges :
• Pitching the Product to Clients.
• Technical Challenges.
• Cash Flow Delays.
• Distraction of Founders.

Innovation :
• Working with Ibibo.com, Zapak, Way2SMS, TOI and Reliance.
• Neeraj Left the company in year 2013.
• Innovese sold to German Multinationals Gruner+ Jahr.

Lessons :
• College Time is the best time to Experiment.
• It’s easy to create an App, but you have to build a Sustainable Business.
• To Sign a Co-Founder’s Agreement.
Conclusion

 Arise, Awake will inspire you to move forward with your entrepreneurial dreams by
sharing the inspirational stories of ten Indian entrepreneurs and the lessons they
learned on the path to success.

1. Pay attention to serendipitous experiences, they are great sources for your
entrepreneurial desires to fl ourish.

2. If your fi rst business idea fails, don’t give up, your experience is vital to making your
next venture succeed.

3. Determination combined with thinking outside of the box will help you start your
business even when it seems impossible to do.
References

 https://fourminutebooks.com /arise-awake-summ
ary/

 Book ‘Arise, Awake’ by Rashmi Bansal

 https://www.slideshare.net /NaveenDubey/rashmi
-bansal-arise-awake

 https://g.co/kgs/ug7R1H