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3 views4 pages

Marketing Plan

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Marketing Plan

• Sales objectives/targets for all lines

• Sales objectives/targets for all distribution channels

• Sales objectives/targets for sales force

• Sales projections by geography/division/territory

• Target segment profiles

• Key performance criteria for each target market

• Marketing mix strategy for each Target

• Product
• Price
• Channels of distribution
• Promotion objectives and programs - SPAC
• Controls

• How will we measure and assess ?

• How will we make corrections ?

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