Develop designs

for a logo
(Types of Logo)
Lesson 3
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
LOGO QUIZ
Develop designs for a logo (Types of Logo)
Develop designs for a logo (Types of Logo)
How do you define a logo?

A logo is a graphic
mark, emblem, or
symbol used to aid
and promote public
identification and
recognition.
What are the uses of logo?

A logo is a
combination of text
and visual imagery
that serves two
purposes.
What are the uses of logo?

It tells people the

name of the
company and it
creates a visual
symbol that
represents your
business.
The 9 Types of Logos & How to Use Them
The 9 Types of Logos & How to Use Them

Image-Based Logos
Icon-based logos use images in order to
send a message about the brand they’re
representing.
The 9 Types of Logos & How to Use Them

1. Brand Marks
Brand marks – or
pictorial marks – are
logos that are made up
of a graphic symbol or
icon, one that (usually)
represents a real-
world object.
The 9 Types of Logos & How to Use Them

2. Abstract Logo
Marks
Like brand marks, an
abstract logo
consists of just a
symbol – but one
that is tailor-made
for you.
The 9 Types of Logos & How to Use Them

3. Mascots
Arguably the most
family-friendly type of
logo, mascots are
images of a character
or person that act as a
visual representation
of your business.
The 9 Types of Logos & How to Use Them

4. Combination Marks
The name is pretty
self-explanatory, but
combination logos
incorporate –
combine – both
images and words
into their design.
The 9 Types of Logos & How to Use Them

5. Emblem Logos
Even the name has
that impressive,
traditional feel.
Emblems have stood
the test of time, from
family crests to the
royal stamps of
powerful monarchs.
The 9 Types of Logos & How to Use Them

6. Dynamic Marks
standard font-color-
text combination in
your logo, these
elements can change –
whether on the
internet or on different
branding materials.
The 9 Types of Logos & How to Use Them

7. Wordmark Logos
(Logotypes)
Wordmark logos
consist of text only –
company names,
monograms or
initials.
The 9 Types of Logos & How to Use Them

8. Lettermarks
(Monograms)
Lettermarks, or
monogram logos, are
typography-based
logos that take the
abbreviated initials of
a company and spruce
up their design a bit.
The 9 Types of Logos & How to Use Them

9. Letterforms
letterforms are the
minimalist cousins
of monograms;
they’re just one
letter logos
THANK YOU
QUIZ 3

DIRECTIONS: Choose 5 from the 9 types

of logo. And give 5 example of each type
of logos. Write your answer in ½ sheet of
paper.
ACTIVITY 2

DIRECTIONS: Create 8-9 member per

group. Then create your own logo
company and sample product. Submit in
our gc.