Social Networking

MIS 304
Kimberly Brennan
Teresa Diaz
Janice Garcia
Gabriel Hernandez
Adelina Tinoco
Overview
 Social Networking
 Business Networking
 Networking Security
 Business Values of networking

Objective: To identify social networking as an

online community of people who share
similar values and interests.
Social Networking

 Online community of internet users

 Benefits:
 The relationships or friends that you can make
online
 Diversity
 New culture or language
MySpace

 Interactive, network of friends, personal

profiles, blogs, groups, photos, music and
videos for teenagers and adults
internationally

 MySpace allows users to decorate their

profiles using HTML and Cascading styles
sheets, while Facebook only allows plain text
Facebook

 Users can join networks organized by city,

workplace, school, and region

 Website is free to users, but generates

revenue from advertising

 Leading social networking site overtook main

competitor myspace April 2008
Linkedin Users

 Has become a tool for all information workers

 A place for job hunters

 A place for serious networkers
 A place to keep in touch with old colleagues
What makes people join
Linkedin
 Exploring Options
 Savvy networkers
 Senior executives
 Late adopters
 Decision makers
 Titles that hake money
 Survey takers
Educational Benefits

 50% of teens say they talk to their peers

about schoolwork online

 Of these about 60% indicated that they

discuss education-related topics such as
college and career planning.

 96% of students with access to the Internet

build social networks
Business Networking
 Business networking is a marketing method by
which business opportunities are created through
networks of like-minded business people.
 An essential skill to have
 Builds your rolodex
 Create value for others and you create value for
yourself
Networking Online

 LinkedIn
 Good way to start building contacts and post resume
 Be found for business opportunities
 more than 30 million experienced professionals from around the
world, representing 150 industries

 Biznik
 a combination of face-to-face meeting and online networking
 Not a LinkedIn Clone
 entrepreneurs can collaborate and share their ideas with other
like-minded small business owners.
 a community for real people who are building real businesses
and not a place for posting your resume
Networking Offline
 LeTip International
 been around since 1978,
 Only one representative of any given profession is accepted into
a chapter
 Toastmasters International
 helping people become more competent and comfortable in front
of an audience.
 Meetings are typically held once per week with a typical group
consisting of 20-40 members.
Cyberbullying
 What is Cyberbullying?
 When someone repeatedly picks on another
person through online messaging, emails,
postings or mobile devices
 MySpace case
Phishing
 Scam that tries to steal sensitive information
by spoofing a legitimate web site

 Phishing enables fraudsters to obtain

personal information they can then use to
open banks accounts, credit cards etc
Malware
 Software designed to infiltrate and damage a
computer system without the owner’s consent
 Types include: Trojan horses, spyware,
warms, computer viruses etc.
 Trojan horse example: program named
“waterfalls.scr”
Business Values of Social
Networking
 Marketing
 Competition
 Word of Mouth
 Recruiting/ Job Hunting
 LinkedIn
 Different monster.com
 Initiating/ Implementation
 4 useful tips
Marketing
 Ability to search profiles and see what
consumers are interested in

 Find out about Competition/Competitors

 Word of mouth
Recruiting/ Job Hunting
 LinkedIn
 Upload “Resumes”
 Recommended by piers
 Business look for potential employees

 Different from monster.com

Initiating/Implementation
when starting a profile

 Personalize profile
 Join as many groups as possible (that will be
beneficial)
 Add useful content/ Update profile
 Start your own group
Concluding Thoughts…

 Social networking is crucial to individuals and

businesses…now you know!

 Questions? Comments?