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Alejandra Garcia

Andrew del Mundo


Chris Peters
Long Vu
Katrina Tewksbury
Overview
• History of online gaming
• Top game systems
• Marketing Used for Online Gaming
• Top 3 Consoles
• Console vs. PC
• The future of online gaming
• Our Opinion
History of Online Gaming
• 1969 Initiation
• 1980s Bulletin Boards
• 1990s Evolution of Advanced Internet
Technologies
• 2000s Today's Most Popular
Entertainment
Top Online Systems
Xbox PlayStation

PC Games Nintendo
Demographics
Average age of a gamer: 34 years
• Average age of a gamer: 34 years
Average gamer spends 8 hours playing games
• Average gamer
per week; 5%spends
of total 8hours
hoursin aplaying
week
games per
40% week;
of all5% of total
gamers hours in a
are female
week
• 40% of all gamers are female
Online Gaming Statistics
Average age of a gamer: 34 years
• Of online gamers: 58% male; 42%
Average gamer spends 8 hours playing games
female
per week; 5% of total hours in a week
• Age: 25-44
40% of all gamers are female
• Income: $35,000 - $75,000
• Online Gaming Market Worth More than
$15 Billion
• About 20 million players on Xbox Live
Marketing
• Averageespecially
Uses emotion, age of a gamer:
humor,34 years
to market
games
Average gamer spends 8 hours playing games
• Giveper week;
away 5% of totalcontent
downloadable hours in a week
(DLC)
• Maps 40% of all gamers are female
• Unlockable characters
• Weapon Upgrades
• Companies moving toward social media sites
• Twitter
• Facebook
• YouTube
• Advantages
• Blu-ray
• Free Network
• Controllers
• Graphics
• Disadvantages
• Network
• Games
• Game
• MAG
• Advantages
• Network
• Content
• Disadvantages
• Charges
• Attachments
• Controller
• Game
• Halo
Wii- An Overview
• A popular video game console released by Nintendo on
Nov/19/2006.
• Runs Wii and GameCube software.
• Use wireless controller (the Wii Remote).
• Featured with WiiConnect24, enabling it to
receive messages and updates over the
Internet while in the standby mode.
Wii- features
• Wii Menu
• Backward compatibility
• Online connectivity
• Parental controls
Wii- Pros & Cons
Pros:
• Price is cheap.
• Endless possibilities such as different channels.
• Monitor-sensor innovation allows gamers to make play
the game.
• The motion sensing controllers enable the console to
tack the things to do for players and translate it to in-
game action quickly.
• Equipped with some of the most useful features that
allow users to browse all other facilities that a computer
can provide.
• New games are always available every month to attract
gamers.
Wii- Pros & Cons
Cons:
• Each individual game costs about $50-$100, while the
console itself doesn't cost much.
• Other potential problems with Wii are that people spend
their time playing football or tennis on the Nintendo Wii
rather going out and playing these sports real.
PC game- An overview
• PC game is known as computer game.
• It is a video game played on computer.
• It often requires specialized hardware to play.
• It is distributed on DVDs, CDs, and floppy software, or
through online services such as Steam or D2D
(Direct2Drive).
PC game
• Developed by Valve Corporation.
• A digital distribution, multiplayer and
communications platform.
• Has a community features, automated
game updates, in-game voice and chat
functionality.
Pros & Cons
Pros:
• Easy to use.
• Stable download manager.
•It offers a massive community, which allows
users to make friends.
• Always keeps games on users’ account to
avoid lost or stolen.
Cons:
•Not always reliable.
• It is illegal to sell a steamworks game
again.
• Clients update too often
Future of Online Gaming
• PC Games – more content
• Consoles – advanced technologies and
entertainment
• Eighth generation of consoles
o Nintendo Wii U – announced to be release in
2012
o Sony Playstation 4 – in development and
may release around 2015
o Microsoft Xbox 720 – in development and
may release around 2015
Future of Online Gaming
• Games will evolve into an open world
where a player’s choices can change the
path they take
• More 3-D
• “Future of gaming lies in the cloud”[1.]
• No more game media
• Games won’t get installed, but exist in the
cloud – get streamed to the console
• Users pay a license fee to access
• Consoles replaced by tablets
Our Opinion
Which is best?
• Playstation 3
o Superior hardware – blu-ray
o More features
• Xbox 360
o Poor hardware
o More games and online streaming
• Wii
o More for kids
o Games get old
Questions
References
http://www.bizymoms.com/games/online-gaming-history.html
http://www.thegameconsole.com/
http://www.gamespot.com/dark-souls/platform/ps3
http://press2reset.com/2011/11/15/online-gaming-is-the-future-says-microsoft-dev/ [1.]
http://www.newsanctuary.net/2011/03/pax-east-2011-future-of-online-gaming.html
http://www.guardian.co.uk/technology/gamesblog/2011/nov/17/game-consoles-future-tablets
http://www.videogamesblogger.com/2007/03/13/next-xbox-720-to-launch-in-2011-2012-according-to-microsoft.htm
http://steam.en.softonic.com/
http://www.onlinemba.com/blog/online-gaming-statistics/
http://www.esrb.org/about/video-game-industry-statistics.jsp
http://www.adweek.com/news/advertising-branding/humor-marketing-and-internet-102237
http://optimalbranddevelopment.com/blog/call-duty-black-ops-marketing
http://www.google.com/imgres?q=mag+sver&num=10&um=1&hl=en&biw=1024&bih=873&tbm=isch&tbnid=FrQXt-
3pmmx3hM:&imgrefurl=http://4night.forum-livre.com/t172p15-playstation-3&docid=yqL-fYcZb0fdgM&imgurl=http://
farm4.static.flickr.com/
3366/3488933126_5b02c71bed.jpg&w=250&h=500&ei=JWLUTri3N8mQiAKDn4mkDg&zoom=1&iact=hc&vpx=512&vpy=255&du
r=9&hovh=318&hovw=159&tx=108&ty=210&sig=106369122361653677568&sqi=2&page=1&tbnh=156&tbnw=78&start=0&ndsp=
21&ved=1t:429,r:13,s:0
http://www.flickr.com/photos/playstationblog/3672063281/
http://www.google.com/imgres?
q=Halo+soldier&um=1&hl=en&biw=1024&bih=895&tbm=isch&tbnid=zwaS2puyPQn6ZM:&imgrefurl=http://
www.skepticaleye.com/2009_10_01_archive.html&docid=f-B6mbQqRIv02M&imgurl=http://www.multiplayergames.com/wp-
content/uploads/2009/08/
halo1_narrowweb__300x3790.jpg&w=300&h=379&ei=k2HUTryxE6iqiQKy0ZHMDg&zoom=1&iact=hc&vpx=112&vpy=265&dur=
371&hovh=250&hovw=198&tx=138&ty=130&sig=106369122361653677568&page=5&tbnh=161&tbnw=127&start=88&ndsp=21&v
ed=1t:429,r:10,s:88
Pete Arth. (November 22, 2011). Interview.
http://answers.yahoo.com/question/index?qid=20071012215348AAnP5mo

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