Electronic Arts

Author: Nikita Vasiljev

Supervisor: Oksana Skorobogatova

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Riga 2020
 My Goal And Objectives
Main goal:

• To understand what is happening inside Electronic Arts enterprise and how

the company can boost their success and revenue taking away main

problems in operation processes.

Main objectives:

• Surf the Internet and read books to understand how operating activities
impact on the competiveness of enterprises, realize possible issues.

• Find out all possible solutions to the problems in Electronic Arts corporation.
 Introduction
• An American video game company
• Founded on May 27, 1982
• More than 300 million registered players around the
world
• mostly 15-44 aged

Founded by Trip Hawkins 3

 Mission and Objectives

“We're building a company that thinks about the player

experience at every step”

• Be Bold Think Players First

• Create Quality and Innovation
• Act with Integrity
• Be Accountable
• Learn and Grow
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 Current Market Situation
• The global video game market size was valued at USD 159
billion in 2020 and is expected to grow

• The availability of different genres of games such as action,

role play, simulation, and strategy is anticipated to attract the
customers

• Growing popularity of eSports tournaments and the increasing

number of professional gamers are anticipated to increase
sales of video games and accessories

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 Product Review
Most popular products and sales:
• Madden NFL - 100 million
• FIFA - 250 milion (2020)
• The Sims - 200 million
• Need for Speed - 150 million
• Battlefield - 67 million

Best selling title is FIFA 18 - 24 million –

(released September 2018).

A game costs ~ 70 dollars at the start. 6

 Competitors

• Sony and Microsoft

• Consoles and PC: Activision Blizzard, Take-Two
Interactive, and Ubisoft
• Mobile devices: King, Supercell, DeNA, Gameloft
and Zynga

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 EA Main Problems

• Employees’ dissatisfaction (unfairness, stressful

deadlines, bad motivation)

• Unsatisfied consumers (glitches in the games, focus on

quantity and monetization, game errors)

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 Solution

• Decrease the number of projects given to each

employee.

• EA can consider sharing part of the revenue the

company receives

• EA should switch their religion to quality over quantity

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 Results Of Solved Problems

• It will allow each employee more time and energy to

focus on each task

• The employees will be motivated and will take greater

pride in their work

• A definite increase in Electronic Arts’ chances of

developing a new hit videogame

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 Thank You
For
Your Attention!

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