By: Lauren House, Edward Simpson, Rogers Jaffarian,

Kelly Judd, Cory Phillips

• Social Networking

• Prospective Employees

• Managers Seeking Employees

• Paid vs. Unpaid LinkedIn

• Privacy and Security

• Websites
◦ Allow individuals to create profiles
◦ Generate user connection lists
• Preserve existing social links
• Maintain contact between current groups of
acquaintances
• Not always about creating new groups of friends
• Intentional social action model - users view themselves as a
member of the social fabrics of online social networks

• We-Intention: “We intend to play an online game together”

◦ If teammates are all members and frequent users of

LinkedIn, then a student is likely to join and become a
member of LinkedIn, in order to join and belong with this
desired social group.
• LinkedIn’s atmosphere promotes Business Social
Networking

• Emulates the business environment by:

◦ Required introductions and referrals
◦ Mimicking a résumé format
◦ Detailed lists of experience a symbol of authority
◦ Profile images generally professionally oriented:
ID badge
●
Unemployment rate 9%

●
80,000 jobs added to payrolls

●
Half of unemployed Americans have been looking 6 months
or longer for job opportunities

●
Every job opening has at least four people fighting for the
same job
●
Newspaper ads

●
Job fairs

●
Employment agencies

●
Temp agencies

●
Headhunters

●
Internet searches
 Profile/Résumé
●
Credentials for
employment
●
Qualifications
●
Experience
●
Skills
●
Current and past
employment
●
Market Valuation over 8.5 ●
Profile picture
billion
●
References
Management Perspective –
Look for Résumés

• Look at prestigious résumés

• Preview their skills
• Match up, then contact
 Management Perspective –
Search Contacts

• See where interests lie

• Employees unhappy with current job
• Who surrounds their digital self's
 Management Perspective –
Change Status to ‘Hiring’
• LinkedIn company or personal file
• Currently hiring
• Saves time finding employees
 Basic Consumer Interests

• Allow contact with people in Extended Network

FREE MEMBERSHIP

• Free search returning 100 profiles

• Ability to Send InMails, message charge of $10

• Create a free business profile that can be searched

by professionals.
 Small Business/Employer
Interests
BUSINESS MEMBERSHIP

• All of the features of free version PLUS:

• Expanded Search Abilities (300)

• Three InMails Per Month

• Low Membership fee (24.99/Month)

 Growing Business Interests
BUSINESS PLUS MEMBERSHIP

• All of the features of free version PLUS

• Expanded Search Abilities (500)

• Ten InMails Per Month

• Membership fee (49.99/Month)

 Large
BUSINESS PRO MEMBERSHIP

Business/Advertising/Employer

• All of the features of free version PLUS:

• Expanded Search Abilities (700)

• Fifty InMails Per Month

• High Cost (499.99 Per Month)

• Folders to organize and save researched Profiles

• The Good
• Helps connect you to people for job opportunities
• Customizes your news articles and advertisements
• LinkedIn keeps your information anonymous

• The Bad
• Companies gather information about you
• Sell to credit card and other companies
• Use for market research
• Privacy issues
• Where is our information going

• Senator John Kerry’s approach

◦ Regulate, correct or opt out

• Wrong information is bad information

• Safeguarding data
• Open to public as much as possible

• Adjust profile, groups, companies and application settings

• Be Comfortable with all your information on profile

• Employee at HP accidently leaked company information

• Data mining companies gather data on other companies

• LinkedIn hacks with Boolean operators within queries

• Connections can steal your contacts

• Connection browse settings