LEAD

What is
Lead?
It is an opening paragraph that
gives the audience the most
important information of the
news story in a concise and clear
manner, while still maintaining
the readers’ interest.
Kinds of
Lead
 • Convenetional or
Summary Lead
This kind of lead used in
straight news answers right
away all or any of the 5W’S
and or H.
 WHO Lead
Used when the
Example
person involved is
Gloria Macapagal
more prominent Arroyo Addressed
that what he does April 20, the PMA
graduates in Baguio
or what happens to City.
him.
 WHAT Lead
Used when the
Example
events or what took
place is more NAT will be given
Nov.24 to all
important than the
graduating Junior High
person involved in School students.
the story.
 WHERE Lead
Used when the Example
place is unique The Philippines will be
and no prominent the site of the next
person is Miss Universe Contest.
involved.
 WHEN Lead
Rarely used as the Example
reader presumes Today, almost to the
the story to be hour, Martial Law was
timely . imposed.
 WHY Lead
Used when the Example
reason is more Because of poverty,
prominent or around a hundred
unique than what students dropped out
from school last year.
happens .
 HOW Lead
Used when the Example
manner, mode, By appealing to the school
means, or method board, the Manila Science
High School was able to
of achieving the construct a three-story
story is the building.
unnatural way.
 2. Grammatical
Beginning Lead
It is when a phrase or clause is used to
introduce the information and
emphasize the feature.
Prepositional Phrase
Lead Example
The phrase is With brooms and other cleaning
introduced by a equipment, boy scouts from the
Manila Public High schools
preposition. cleaned the city markets in
consonants with the city mayors
CLEAN and beautification drive.
 Infinitive Phrase
Lead Example
It begins with the
To encourage tourism,
sign of the infinitive
balik bayans are given
to plus the main verb.
a warm welcome by
their fellow Filipinos.
 Participial Phrase
Lead
It is introduced by
Example
the present or past Hoping to cop first place,
the PNU wood pushers
participle form of the honed up for the chess
verb.. championship games.
(Present Participle)
 Gerundial Phrase
Lead
It is introduced by a
Clause Lead
The lead begins with a
gerund (a verbal clause which may either be
noun ending in ing) independent or subordinate
or may either be a noun or
an adjective or adverbial
clause.
3. Novelty Lead
They are written in such a way
that they attract attention are
carry out a definite purpose.
 Astonisher Lead
Example
Uses an interjection or • Better look your best this
an exclamatory week!
• • Follow the regulations
sentence.
or close shop!
 Contrast Lead
Example
This emphasizes the contrast. Four years ago. She was just a
plain housewife. Today, Corazon
Cojuangco Aquino is the
President of the Republic, the
most powerful woman in the land.
 Epigram Lead
Example
Opens by quoting a
Crime does not pay. But Romy
common expression,
Corrales, learned this only after
verse, or epigram, at least he had been collared by the
familiar in the locality. police by being a fake
immigration agent.
 Picture Lead
Example
This device attempts a Clutching her baby girl, Mrs.
pictorial account of the event. Lourdes Arquiza could not control
her tears when she heard that her
husband, Capt. Oscar Arquiza, was
sentenced yesterday to die by lethal
injection.
 Background Lead
Similar to picture lead except
that it describes the setting
which may be more prominent
than the characters and the
events.
Example
High seas, strong winds, and heavy
overcast provided the setting for a
dramatic mission of mercy in the
North Atlantic on the first day of
the year.
 Descriptive Lead
Example
Used when comparatively
few descriptive words can “The sky lit with rainbows of color
vividly formulate an whilst on ground level the crowd
watched in awe”, instead of “
imagery.
Millions will come together for
bonfire night”.
 Parody Lead
Example
Consists of a parody of a
well-known song, poem, Taylor Swift’s ex, Harry Style,
lines, etc. finally turns 22, guess he’s not
going to be over the moon
about it.
 Punch Lead
Example
A short, forceful word or All private cars will now have
expression. to be grounded on Sundays.
 One word Lead
Example
self-explanatory, blunt, That’s the best term to
explosive word to describe the Rattler girls’
summarize article basketball team, which
notched its 15th consecutive
win Friday night.
 Quatation Lead
When a popular quotation is
used to emphasize the gist of
the story.
Example
“What are we in power for?”
This question must be in the
minds some officials of the
Ramos government when
they tried to corner big
government contracts.
.
 Question Lead
Example
This raises a query in the hope Will former President Estrada be
of inducing a reader to read on. acquitted of plunder?