Lead

Old Newspaper Monday 01/29/2024
LEAD “Campus Journalism”
Presented by: Conventional Summary Lead

Hazel Claudette F. Abitria Grammatical Beginning Lead
Novelty Lead
Table of contents
Conventional
01 Definition 02 Summary Lead
Grammatical
03 Beginning
04 Novelty Lead
Lead
01 DEFINITION
What is a Lead?
A lead is an opening paragraph that gives the

audience the most important information of the news
story in a concise and clear manner, while still
maintaining the readers' interest.
Functions of The Lead

 Introduces the news story
 Tells the story in capsule form
 Answers right away the
questions that the reader
would naturally ask
KINDS OF
LEADS
Conventional Summary Lead
Grammatical Beginning Lead
Novelty Lead
Conventional or Summary
Lead
A summary lead is the most common and traditional
lead in journalism. It is meant to give a quick
summary in as few words as possible and is usually
one sentence. It contains most of the 5Ws (who,
what, when, where, why) and the H (how).
a. Who Lead
Definition Example
Used when the President Noynoy
person involved is Aquino addressed the
more prominent than PMA graduates in
what he does or what Baguio City on April
happens to him. 20.
b. What Lead
Definition Example
Used when the event The NSAT will be given
or what took place is November 24 to all
more important than graduating students
the person involved in desiring to enroll in the
the story. four-year college course.
c. When Lead
Definition Example
Rarely used as the reader Today, almost to the hour,
presumes the story to be Revolutionary Government
timely. However, this lead is was proclaimed by former
useful when speaking of President Joseph Estrada.
deadlines, holidays, and
important dates.
d. Where Lead
Definition Example
Used when the place The Philippines will
is unique and no be the site of the
prominent person is next Miss Universe
involved in the story. Contest.
e. Why Lead
Definition Example
Used when the reason Because of poverty, around a
is more prominent or hundred students dropped out
from school last year. This
unique than what had was learned from PNU
happens. president Nilo L. Rosas.
f. How Lead
Definition Example
Used when the manner, By appealing to the school
mode, means, or method board, the Manila Science
High School was able to
of achieving the story is
coanstruct a threestory
unnatural in way. concrete building.
Grammatical Beginning
Lead
There are times when the lead is introduced by a kind
of grammatical form which is usually a phrase or a
clause used to emphasize a feature. Here, the
important W’s are found in the main clause, not in the
introductory or subordinate clause which is just a
modifying feature.
Prepositional Phrase Lead

Definition Example
With brooms and other cleaning
Phrase is introduced equipment, boy scouts from the
by a preposition. Manila Public High Schools
cleaned the City Markets in
consonance with Mayor Lito
Atienza’s CLEAN and
Beautification Drive.
Infinitive Phrase Lead

Definition Example
It begins with the sign To encourage tourism,
of the infinitive to plus balikbayans are given a
warm welcome by their
the main verb. fellow Filipinos.
Participial Phrase Lead

Definition Example
• Hoping to cop first place, the PNU
It is introduced by wood-pushers honed up for the
the present and chess championship games.
past participle of (Present Participle)
• Dressed like a priests, robbers
the verb. were able to enter the bank. (Past
Participle)
Gerundial Phrase Lead

Definition Example
It is introduced by a Winning the development
communication trophy,
gerund (a verbal during the national press
noun ending in ing) conference was Arrullo High
School’s best achievement
of the year.
Clause Lead
Definition Example
The lead begins with a clause Because September 9 was
which may either be Osmeña Day all lessons dealt
independent or subordinate, or with the life of the late
may either be a noun or an president Sergio Osmeña Sr.
(Subordinate, adverbial)
adjectival or adverbial clause.
Novelty Lead
Some kinds of leads are best used in writing
news features. They are written in such a way
that they attract the attention or carry out a
definite purpose.
Kinds of Novelty Leads

● Astonisher lead ● One word lead
● Contrast lead ● Background lead
● Parody lead ● Quotation lead
● Epigram lead ● Descriptive lead
● Punch lead ● Question lead
● Picture lead
Astonisher Lead
Definition Example
Uses an interjection Champion of District 1!
or an exclamatory Better look your best
sentence. this week!
Contrast Lead
Definition Example
Four months before the beautification
Describes two extremes and cleanup drive, zone 15 in Tondo,
or opposites for Manila was the dirtiest district. Three
emphasis. The sharper months after, it won first place in the
CLEAN contest sponsored by the
the contrast, the more Department of Community and Local
effective the lead will be. Government.
Epigram Lead
Definition Example
Like father, like son. Ramon Garcia
Opens by quoting a Jr. graduated Valedictorian this year
common expression, Ten years ago, his father, Mr. Ramon
verse, or epigram, at Garcia Sr. also topped his class and
delivered his valedictory address on
least familiar in the the same Rustum where the young
locality. Garcia delivered his.
Picture Lead
Definition Example
Describes a person, a place, or The new principal although
an event and at the same time, only on his early thirties, is
already silver-haired. He
creating a mental picture of the
seldom talks, but when he
subject matter in the mind of the does, he talks with sense.
reader.
Background Lead
Definition Example
Similar to the picture lead, The PNU campus was turned into a
miniature carnival ground on
except that it describes the
September 1 during the 104th F-Day
setting which is more important Celebration of the University.
than that of the event or the Decorated with buntings and multi-
person involved. colored lights, the quadrangle was a
grand setting for a barrio fiesta.
Descriptive Lead
Definition Example
Used when comparatively Dressed in white Polo
few descriptive words can Barong, and with Diploma in
their hands, 1,500
vividly formulate an graduates marched down
imagery. the stage to the tune of
Osmeña High March.
Parody Lead
Definition Example
Consist of a Parody Water, water everywhere,
of a well-known but no water to drink. This
was what the food victims
song, poem, or lines.
found in their dismay.
Punch Lead
Definition Example
A short, forceful word Victory Day!
or expression. It is
Magsaysay High School
rarely used. celebrated on March 18 its
fifth Victory in the city-wide
journalism contest.
One Word Lead

Definition Example
A short, forceful word March!
or expression. It is
Thus, ordered Hi-Y president
rarely used. Lina Jr. of Osmeña High
School to start the “Walk for
Health” fund raising drive.
Quotation Lead
Definition Example
“The youth in the New Republic have
Consist of speaker’s direct become partners of the government in its
words which are very striking struggle for progress and advancement,”
and which are usually quoted thus spoke PNU Director Rene Romero to
some 400 student delegates to the 2006
from a speech, a public
Hi-Y-Y-Teens Leadership Training Seminar
address, or an interview. held on December 26-30 at the Edilberto
Dagot Hall.
Question Lead
Definition Example
An answer to a Who will reign as Miss Intramurals
this year?
question which is the
basis of the news This will be known on August 8
story. after the final screening to be held
at the PNU Gym and Performing
Arts Center.
End of
Presentation
Reference
● Cruz, Ceciliano-Jose, Campus Journalism and

School Paper Advising, Second Edition, 2010, Rex
Printing Company, Inc., 84-86 P. Florentino St., Sta.
Mesa Heights, Quezon City.

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Lead

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Old Newspaper Monday 01/29/2024

LEAD “Campus Journalism”

Presented by: Conventional Summary Lead

A lead is an opening paragraph that gives the

Functions of The Lead

Prepositional Phrase Lead

Infinitive Phrase Lead

Participial Phrase Lead

Gerundial Phrase Lead

Kinds of Novelty Leads

One Word Lead

● Cruz, Ceciliano-Jose, Campus Journalism and

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