PHASE-2

We have communicated the idea of ‘Healthy India- Hamdard India’ very well in
phase 1 of the campaign.

BUT IN THE PHASE 2, THE GEAR HAS TO SHIFT!

CURRENT SITUATION IN THE COUNTRY IS GRIM
PEOPLE ARE LOOKING FOR..
STRENGTH
HOPE
AND ABOVE ALL..
COMMITTMENT
This phase will be marked by these emotions.
 It will be a mix of
product’s commitment with people’s strength
PEOPLE OF HAMDARD
Print campaign
IN THE ADS WE WILL FEATURE HAMDARD’S TEAM.
THE REAL PEOPLE OF HAMDARD.
THEY WILL BE THE FACE OF THE CAMPAIGN-
HEALTHY INDIA. HAMDARD INDIA.
AND IT SHOULD NOT BE JUST LIMITED TO PRINT.
 WE WILL CREATE THE
CREATIVE ASSETS
 CREATIVE ASSETS
A Hamdard Health Anthem will be created.
That will be the anthem of Hamdard and how it is committed to serve the
country and its people.

That anthem should be the caller tone of all Hamdard Employees.

That anthem should be the opening slide of the Co website.

That anthem should be played in sales and distributors conferences and

workshops.

That anthem can be played on the government national TV in partnership

with government as it talks about the country and health as its strength.
HAMDARD HEALTH ANTHEM
 Rukega nahi Hindustan
LYRICS Thamega nahi yeh India
Bharat nahi padega kamzor
Yeh mera desh Jhukega nahi
Rogon ka nahi chalega zor
Aar ya paar ka yeh rann hai
Sehatmand hai toh dum hai
Sehatmand hai toh dum hai
Beemari badi tab hai
Jab ladne ki taqat kum hai
Immunity badha ke
Sardi khansi ko maar bhaga ke
Seasonal flu viral ko Thenga dikha ke
Seena tane khade hum hai
Aar ya paar ka yeh rann hai
Sehatmand hai toh dum hai
Sehatmand hai toh dum hai
Desh akela nahi hota
Ki Hara de koi rog aise waise
Ek bazu nahi hai uska
Karodon bazuon ka usme dum hai
Har beemari har rog ko
dhoool chataane mein
Saath khade aapke hum hain
Yeh humaari shapath hai
Yeh humaara wachan hai
Yeh humaari kasam hai
Aar ya paar ka yeh rann hai
Sehatmand hai to jan gan man hai
Sehatmand hai toh dum hai
Sehatmand hai toh dum hai
Healthy India. Hamdard India.
Sehatmand hai toh dum hai
 CREATIVE ASSETS
THE HEALTH ANTHEM WILL BE MADE INTO A VIDEO ASSET.
THIS FILM WILL SHOW THE WHOLE HAMDARD TEAM (ITS EMPLOYEES, PARTNERS
ETC) AS WELL AS END CONSUMERS.

IT WILL BE ONE OF THE UNIQUE ANTHEM FILMS WHERE BOTH COMPANY AND
CONSUMER WILL COME TOGETHER FOR A COMMON CAUSE-
GOOD HEALTH AND GREAT STRENGTH.

THIS WILL BE THE FIRST NATIONAL HEALTH ANTHEM (OR MAY BE GLOBAL) THAT’S
WHAT INDIA AND THE WORLD NEEDS RIGHT NOW.

THE SUGGESTION IS TO RUN THIS ANTHEM IN CINEMA HALLS LIKE THE NATIONAL
ANTHEM.
THIS WILL BE HAMDARDS CONTRIBUTION TO NATIONAL HEALTH AND THIS ASSET
WILL REMIND PEOPLE TO BE HEALTHY AND STRONG.
CITIES COVERED IN THE ANTHEM
 Srinagar Bangalore
Chandigarh Chennai?
Dehradhun Surat
Lucknow Jaipur
Delhi Bihar / Jharkhand
Indore
Manipur
Assam
Kolkata
Odisha
Hyderabad
Goa
LOOK & FEEL
THIS IS THE OPPORTUNITY
TO CREATE SOMETHING
WHICH HAS NOT BEEN CREATED SO FAR EVEN AT THE GLOBAL LEVEL.
THIS IS THE OPPORTUNITY
TO CREATE SOMETHING
THE COUNTRY AND THE WORLD DESPARATLY NEEDS, RIGHT NOW.
COMMUNICATION WHICH INSPIRES, MAKES YOU FEEL STRONG AND
GIVES HOPE.
CREATIVE ASSTES SUMMARY
PRINT ADS FEATURING HAMDARD PEOPLE

TAKING THIS IDEA TO HAMDARD WEBSITE, SOCIAL MEDIA ACCOUNTS,

POS, STANDEES AND PRINT MATERIAL IN HAMDARD AND
PARTNER/DISTRIBUTORS OFFICES.

HAMDARD HEALTH ANTHEM AUDIO ASSET

HAMDARD HEALTH ANTHEM VIDEO AT PAR WITH NATIONAL ANTHEM OR

‘MILE SUR MERA TUMHARA SONG’
WHICH CAN BECOME THE ANTHEM FOR NATION FOR HEALTH AND
STERNGTH.
LETS SHIFT THE GEARS OF
HEALTHY INDIA HAMDARD INDIA
AND DRIVE IT TO THE NEXT
LEVEL.
Thank
You