REASONS FOR

USING NOVELTY
LEAD
RESONS FOR USING NOVELTY LEAD

• To enhance the readability of the newspaper

• To arouse the reader’s interest
• To add vigor and color to writing
• To challenge the ability of the writer

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RULES OF
THUMB IN
LEAD WRITING
RULES OF THUMB IN LEAD WRITING

• Make sure the lead includes the most important of the W’s
and H.
• The lead should be simple, brief, compact, vigorous and attractive.

• Facts first
• Consider your subject matter.

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RULES OF THUMB IN LEAD WRITING

• Keep it up-to-date.
• Your lead should not carry your gratuitous opinion.
• Practice avoiding to begin the lead with the time, day or date, or place.

• Cut off non-essentials details.

• Avoid using a form of the verb to be in the lead, if
possible.
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THANK YOU
FOR
LISTENING!