Digital Storage (India) Ltd.

Leveraging Innovative Supply Chain Practices to

Competitiveness
Presentation By
Omkar Davare (23102)
Col Sachidanand Pandey (23374)
 DSIL (1983) : Background

 Indian Manufacturing Company

 Design, Development, Manufacturing and Selling of storage media products – compact discs, storage units
and Solar products
 Global clients (82 countries) : US, Japan, Netherland, Tiwan, Cyprus, Germany Etc
 Developed cutting edge technologies, World’s 2 nd largest manufacturer of optical storage media like CDs,
DVDs
 1ST to Introduced to market, the next generation storage device, like HD DVDs and blue-ray discs
 HQ in New Delhi, 03 x state of art Manufacturing Units in NCR, 6000 Employees
 Revenue – Rs. 21,769 Million – FY 2008
 DSIL is preferred supplier to all top OEMs
 Current market share is 14%
 Long standing relationship with global majors
 Penetration into over 40 countries
DSIL: LOGISTCS & SUPPLY CHAIN SYSTEMs

 Own Logistics & Supply Chain Sys Enabled by in-house IT system

 Integrated with freight forwarders, major shipping lines, customers and the suppliers at the backend
 Mainly Focused on SC to cut cost and improve customer satisfaction
 Reduced shipment lead time by more than 20% in last few years
 Brought down delays in shipments to less than 0.1 percent of the total dispatches
 In 2001 – IT enabled SC helped: overcome problems regarding on-time deliveries, No Error in Docu &
Deliveries
 Overcome problems related to Stock keeping unit (SKU) identification and VAT and also facilitated zero
error deliveries to customers
DSIL: LOGISTCS & SUPPLY CHAIN SYSTEMs

 Round Robin Initiative: Aimed to synchronize inbound and outbound logistics

 Substantial mkt share in Europe
 80% Exports & majority of Import were routed through Rotterdam port (Antwerp-Rotterdam Lane) –
carried out in 20 ft shipping containers
 Optimized by using 40 ft containers, with 2 way traffic on same trade lane
 Leveraged combined vol and assured freight

 Another Unique Concept called Landing Legs

 DSIL’s exports, 90% of production and majority inputs Mtrl imported
 Gateway Port 1500 KM, so all transaction from Inland container Depot Tuglakabad
 Shifted all its import/ exports transaction to new ICD Dadri from Tuglakabad
 Challenge was to transport containers from ICD Dadri to DSIL plant
 Solution, Landing legs on trailer – carrying its own fleet of trailers
Q1 – Discuss various SC initiatives at DSIL
 IT-enabled Supply Chain Management System:
 Reduced shipment lead times by over 20%.
 Minimized shipment delays (below 0.1%).
 Error-free documentation and deliveries.
 Improved SKU identification and VAT management.
 Integration with customer systems.
 Round Robin Movement: This initiative synchronizes inbound and outbound logistics:
 Utilizes 40ft containers for exports (80% of production) on the Europe trade lane.
 Leverages two-way traffic for optimized container usage.
 Landing Legs: This concept optimizes import operations:
 Shifted import and export operations to Dadri ICD closer to the Noida plant.
 Implemented a unique "landing legs on trailer" system to efficiently transport containers from Dadri ICD to
the plant using DSIL's own fleet.
Q2 – How did Innovative Logistics Practices leverage
DSIL’s Competitiveness
 Improved Customer Satisfaction:
 Faster deliveries through reduced lead times and minimal delays.
 Accurate deliveries with zero-error documentation.
 Reduced Costs:
 Optimized container usage with round robin movement.
 Improved efficiency through landing legs system.
 Enhanced Efficiency:
 Streamlined operations with IT integration.
 Increased visibility and control over the supply chain.
 Stronger Differentiation:
 Superior customer service through reliable deliveries.
 Efficient and cost-effective operations compared to competitors.