ONLINE

PURCHASING
BEHAVIOUR
AND EFFECT
ON RETAILERS
DURING COVID
19
A m a l A n i l K u m a r, L i j o M
Thomas, Rohan Thomas, Sujith
S , D r. S u d e e p B C h a n d r a m a n a
 Introduction

I. Currently, customers purchase goods and services directly from sellers online.

II. E-commerce offers both consumers and businesses a wide range of alternatives.

III. Consumers have easy access to a variety of goods and the convenience of shopping from
home.

IV. Consumers find it convenient and simple to buy from the convenience of their home or place
of employment and are spared the inconvenience of having to travel from store to store.

V. The leading online retailers in India right now include Myntra, Snapdeal, Amazon,
Flipkart,etc.

VI. Regardless of their size, retail enterprises all generally adhere to the "purchasing to sale"
strategy.
 Objectives

The research has been conducted with the following objectives:

• To study the effect on offer of retail stores due to the advent of e-stores.
• To analyse the preference of customers regarding traditional or online
market.
• To analyse the modification of business practises to satisfy customers.
• To study the perception of customers about online market.
• To find out the customer buying behaviour.
 Research Methodology
The study's exploratory design is based on sampling techniques. In
this study, both primary and secondary data were utilized.

(i)Primary Data: A systematic questionnaire was used to obtain the

primary data.

(ii) Secondary Data: The study's secondary data was gathered from
a variety of literary sources, including journals, periodicals,
textbooks, and the internet.

(iii) Sample Size: The sample size for this study is 50.
Convenience sampling is the method of sampling that was
employed for the study. A non-probability sampling technique
called convenience sampling includes taking a sample from the
nearest area of the population.
Analysis

•According to the study, only 8% of respondents

preferred the internet market, while 92% preferred the
traditional market or local market.
•There is also 44% of respondents still value physical contact when
making a purchasing decision, while 12% disagree. Some
respondents still believe that physical contact may be crucial.

•According to the poll, 52% of respondents are undecided about

whether online shopping would eventually overtake traditional
shopping while 42% are in agreement and 6% aren't sure.
•The study shows 80% agrees and 18% says same and only
2% respondents says that online prices does not come to low
as compared to offline shoppes.

•The study shows 58% agree with all of the above statement
mentioned above and 26% says there is a wide range of
products in online shopping where as 16% says there is a low
price when compared to offline stores.
 Findings
Consumer spending and time are gradually
migrating more toward online shopping.
Pricing, shopping ease, and the availability of
a wide range of goods are the key factors
driving consumers to make purchases online.
The study's key findings are as follows:
a) The turnover and profit margin of
merchants have drastically decreased during
the past few years.
b) More retail establishments today provide
services aimed at enhancing customer
satisfaction.
c) Despite having a restricted inventory, stores
nonetheless try to hang onto the best things to boost
sales.
d) Consumers are seen to window shop at a
startlingly higher rate in order to physically see the
object before making a cheaper online buy.
e) Retailers are starting to offer door-to-door
delivery of a range of their products to customers.
f) Customers grow more comfortable with the
online shopping experience as convenience and
product selection become comparatively more
important as a deciding factor.
 Conclusion
COVID-19's effects on people's lifestyles and spending power from traditional stores to online
retailers were felt.
Even though online shopping is currently preferred by the customer it isn’t perfect and has several
draws back, such as delay in delivery.
During this research we also conclude that online shopping prices are much lesser than traditional
market thus attracts more customers.
E-commerce market has grown due to a number of factors, including a strong and consistent
increase in internet users, rising online shopping awareness, an increase in product launches, low
prices because of bulk purchases, and so forth.
Large retailers like Walmart may also be impacted by the COVID-19 epidemic, which are seeing a
decline in casual shopping, a disruption in the supply chain, and an increase in purchases of
necessities like groceries and toiletries.
Thank You!