CP3401/5636

E-strategic Management

Subject Overview

1
What is Strategy ?

2
From Oxford Dictionary

Source:
http://www.oxforddictionaries.com/definition/english/strategy

3
What is Strategic
Management?

4
What is Strategic Management?

• Strategic management involves the

formulation and implementation of
the major goals and initiatives based
on consideration of resources and an
assessment of the internal and
external environments in which the
organization competes
Nag, R., Hambrick, D. C. and Chen, M.-J. (2007), What
is strategic management, really? Inductive derivation of
a consensus definition of the field. Strat. Mgmt. J.,
28: 935–955. doi: 10.1002/smj.615
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What is E-business & E-
strategy?

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Definition of E-Business

• e-Business is the business use of the

Internet.

• The “use” results in a “business

benefit” such as higher revenues,
reduced costs or reaching an
underserved market
Source:
http://www.cioindex.com/article/articleid/3/what-is-
estrategy
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Definition of e-Strategy

• E-strategy is an iterative process to create

and/or modify an organization's business model
for e-business.

• The key is the formulation and implementation

of the sustainable and financially viable
business model not just designing websites to
address business requirements

Source:
http://www.cioindex.com/article/articleid/3/what-is-estrategy

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Subject Description (CP3401 & 5636)

• In this subject, students investigate enabling

information, communication technologies and the "big
picture" ramifications for e-strategic management in a
global market.
• Students explore applications of current technologies
combined across disciplines to gain competitive
advantages, increase growth, enter emerging markets
and maintain current markets.
• The synthesis and analyses will cover e-business, e-
commerce, e-marketing, e-government and e-tourism.

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Learning Outcomes (CP3401)

• critique the main elements of an e-business;

• develop an e-business strategy for a company;
• evaluate the components of a business model;
• analyse the privacy and legal issues surrounding
e-business.

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Learning Outcomes (CP5636)

• critique the main elements of an e-business;

• develop an e-business strategy for a company;
• evaluate the components of a business model;
• analyse the privacy and legal issues surrounding
e-business;
• analyse the technologies that can enable a
competitive advantage in e-business.

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Assessments
• CP3401 • CP5636
• Assessment 1: Google • Assessment 1: Google
AdWords Campaign AdWords Campaign
Proposal Proposal
(Individual Essay, 25%) (Individual Essay, 30%)
• Assessment 2: E- • Assessment 2: E-
business startup plan business startup plan
(Group Project ,30%) (Group Project ,30%)
• Final Exam • Final Exam
(Short answer & (Short answer &
extended response extended response
questions, 45%) questions, 40%)
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Case Studies & Discussions in
Lectures
• This subject uses many case studies & examples
of e-commerce companies in the read world.
• Before each lecture, read the selected case
studies specified at the beginning of each
lecture slides and the subject guide.
• Actively participate in the discussion in class

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