WELCOME TO

Vicknet
ENGLESH COURS Mon-ange
TSOUMOU

Presentation
THEME
MISSION STATEMENT

I. What is a mission statement?

II. Why should a company have it?

III. What shortfall will this entail?

IV. What are the steps involved in

defining it ?

V. Conclusion

statement
It is a sentence or series of sentences that
express an idea, a thought or complete
information. This can take the form of
statements, questions, or other forms of
verbal or written communication..
I. definitions
mission
In the context of organizations, a mission
is the fundamental reason for the entity's
existence. The mission expresses the main
aim, objectives, values and objectives of
the organization.
mission statement
A mission statement is a concise statement
that defines the fundamental purpose of an
organization, business or entity. It articulates
the fundamental objectives, values and
principles that guide the entity's actions.
 ABOUT
II. Importance

Internal environment External environment

 Clear strategic direction  Strengthening the Brand Image

 Decision-making guidance  Facilitating Strategic Partnerships

 Team cohesion  Attracting and retaining talent

 Attracting Investors
 Motivation and Commitment
 ABOUT
III. Shortfall

Internal environment External environment

 Lack of direction  Stakeholder confusion

 Reduced motivation  Impact on Investment Decisions

 Inconsistency in Actions  Difficulty attracting and retaining talent

 Ambiguous Brand Image
 Risk of Turnover
 Steps of definition

01 02 03 04 05 06
Assessing the Existing Stakeholder consultation Environmental analysis Identification of Core Values Definition of Essential Succinct wording
Involve internal and external Consider market trends, Determine the company's core Objectives Summarize the company's
Examine the company's stakeholders, to gather customer needs and sector values. What principles guide Identify the main objectives purpose in a concise
current vision, values and different perspectives on the developments in order to align its day-to-day actions and the company is trying to statement. The mission
objectives. company's purpose with the current context define its culture? achieve. What are the concrete statement should be clear,
results it aims to achieve? inspiring and reflect the
company's core values..
 Conclusion
In conclusion, the mission statement plays a crucial role in the very
fabric of a company, acting as the common thread that guides its
actions and shapes its identity.

Its clarity and alignment with the company's core values are not
simply elements of communication, but powerful drivers that
influence both the internal and external environment.

In short, the mission statement is much more than a simple

declaration; it is the cement that supports the construction of a
prosperous and sustainable company.
THANKS YOU FOR ATTENTION