Mc Donalds

Case Study for

legacy brand

SEPTEMBER, 2023

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 Basic information:
• McDonald's has fed 1% of the world's population.

• Mc Donalds has more than 41 thousand

restaurants.

• 57 McDonalds burgers are produced every second.

• McDonald's has 69 million customers per day.

• Mc Donalds actually has locations in 118 different

countries and territories.

• McDonald's has 150 thousand employees in 2022.

• McDonald's obtained a net profit of
6,177.4 million dollars in 2022, 18%
less than in 2021.
Successful Success Strategy Strategy mistakes
marketing Speedee Service System Nutrition (fat food)
strategies Focusing on a limited menu Poor customer datase
information

Quality service McDonald's has not

changed with respect
to the new consumer
demand

Happy Meal

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Speedee Service System
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Happy Meal