SEMINAR TALK

ON
APPLE’S TECH DESIGN
REVOLUTION
Presented By:-
Subject Faculty:-
Dr. Jay Bhatnagar Amit Saini-2017310
(Department of Computer Shantanu Dash-2017372
Science and Engineering) Samarth Agarwal-2017365
Nirav Kumar Singh-2017346

B. Tech Computer Engineering, 7th Semester (2020-24)

 INTRODUCTION

● Apple Inc. is one of the world’s leading technology companies, known for its innovative products such
as the iPhone, iPad, Mac, and Apple Watch.
● However, Apple’s success has also attracted many competitors and legal challenges, especially in the
field of intellectual property rights (IPR).
● In this case study, we will examine three major cases of IPR infringement that Apple has faced in the
past decade, involving Samsung, HTC, and Qualcomm.
● These cases illustrate the complex and dynamic nature of IPR disputes in the global smartphone
market, as well as the strategies and outcomes of the parties involved.

We will also be analyzing these disputes and deep dive into what were the original ideas/implementation
and how they were taken advantage of.
APPLE VS SAMSUNG
WHAT WAS THE ISSUE?

● Apple sued Samsung, alleging that the South Korean corporation had violated its patents and that its
Galaxy series of tablets and smartphones had imitated the layout and features of Apple's iPad and
iPhone.
● Apple said in its lawsuit that Samsung's smartphones copied the unique appearance and feel of Apple
products, alleging infringement of design and utility patents as well as trade dress violations.
● Samsung filed a countersuit in response, claiming that Apple had violated its patents covering wireless
communications technologies.
HOW WAS IT RESOLVED?

● Significant court rulings and jury judgements were rendered during the judicial procedures.
● In 2012, a U.S. jury determined that Samsung had in fact violated multiple Apple patents and granted
Apple damages totaling more than $1 billion.
● Market monopoly, utility patents, design patents, and other intellectual property infringements
problems were among the topics of contention in these cases.
● Apple and Samsung’s long-running patent litigation finally came to an end in 2018, after seven years
of legal battles.
● The two companies reached a number of settlements and agreements over the years.
● In 2014, Samsung and Apple settled all patent lawsuits outside of the US. In 2018, Apple and Samsung
settled all U.S. patent lawsuits.
CONCLUSION?

● The Apple-Samsung settlement has highlighted the complexity and challenges of intellectual property
in today’s rapidly evolving and highly competitive technology landscape.
● While the precise details of the settlement have not been made public, the outcome suggests a shift to a
more pragmatic approach that emphasizes innovation and competition, while avoiding long-term legal
battles that threaten to stifle technological innovation.
● It also highlights the need for more clear guidelines and standards within the industry to better manage
intellectual property issues.
APPLE VS HTC
WHAT WAS THE ISSUE?

● In 2010, Apple sued a Taiwan smartphone manufacturer, HTC (then known as High Tech Computer
Corporation), for patent infringement relating to various elements of smartphone technology.
● The lawsuit alleged that these devices infringed upon Apple's patents, which encompassed various
aspects including user interface, hardware, and other functionalities.
● The patents in question pertained to features such as the touch-screen interface, scrolling, and the
distinctive "bounce-back" effect that occurs when reaching the end of a document.
● HTC took action by lodging a complaint with the International Trade Commission (ITC), alleging that
Apple had violated its patents.
HOW WAS IT RESOLVED?

● In 2012, the global settlement between Apple and HTC marked the end of their dispute.
● The settlement involved a ten-year licensing agreement that covered all current and future patents held
by both companies.
● However, the specific financial details and terms of the agreement were not made public.
CONCLUSION?
● The resolution of the Apple-HTC case showcased the advantages of resolving intellectual property
conflicts through licensing agreements instead of lengthy legal disputes.
● Through a mutual cross-licensing agreement, both Apple and HTC obtained access to each other's
patents, effectively preventing additional litigation and promoting an atmosphere that nurtured
innovation rather than legal confrontation
● The settlement highlighted a pattern in the technology sector where businesses, despite being involved
in legal conflicts, acknowledged the significance of intellectual property cross-licensing as a way to
safeguard their interests while promoting further technological progress.
● It underscored the need for practical resolutions to intellectual property concerns that are
advantageous to all stakeholders and contribute to the overall growth of the industry.
APPLE VS QUALCOMM
WHAT WAS THE ISSUE?

● The main focus of the case was intellectual property rights (IPR) and licensing fees. Apple accused
Qualcomm of engaging in anti-competitive practices and charging excessive royalties on its patented
technologies.
● Apple claimed that Qualcomm was charging royalty fees based on the total price of the iPhone, which
included non-Qualcomm parts.
● In addition, Apple claimed that Qualcomm withheld rebate payments of almost $1 billion in
retaliation for Apple cooperating with anti-trust investigations against Qualcomm.
● In addition to raising more general concerns about the fair and reasonable licencing of necessary
technology and the role that intellectual property plays in promoting or impeding innovation, the issue
had a major impact on the tech sector.
HOW WAS IT RESOLVED?

● In April 2019, both Apple and Qualcomm unexpectedly negotiated a deal, bringing a sudden
conclusion to their legal struggle.
● A worldwide agreement to dismiss all litigation between the two firms was part of the settlement.
● Apple and Qualcomm agreed to a six-year worldwide patent licencing deal and an undisclosed
payment from Apple as part of the settlement.
● They also came to an arrangement on a multi-year supply of chipsets, which suggests that their once
tense relationship has softened.
CONCLUSION?

● The dispute's outcome made clear how crucial it is to work out just and reasonable licencing terms for
crucial mobile industry technologies
● In addition to allowing both companies to concentrate on their core operations, the settlement
underscored the need of finding common ground to promote innovation while upholding intellectual
property rights in a larger framework.
 FINAL CONCLUSION

How Apple deals with its IPR-related cases with other big tech
companies?

● Aggressive Defence of Patents

● Strategic Licensing Agreements
● International Legal Actions
● Counterclaims and Defensive Strategies
● Out-of-court settlements and Resolutions
THANK YOU