Professional Documents
Culture Documents
Section 2 - Business Studies
Section 2 - Business Studies
self actualization
esteem needs
social needs
safety needs
physiological needs
Abraham Maslow’s Hierarchy
• Physiological Needs
• Food, rest, recreation, shelter.
• Wages high enough to meet weekly bills.
• Safety needs
• Protection against danger and poverty; fair treatment
• Job security
• Social needs
• Friendship, a sense of belonging
• Work colleagues who support you at work
• Esteem needs
• Having status, recognition, independence and achievement
• Recognition for a job well done.
• Self Actualization
• Succeeding to your full potential; feeling like you have done a good job NOT JUST FOR THE REWARD
• Being promoted and given more responsibility
Abraham Maslow’s Hierarchy
• If employees must be motivated to work, money isn’t the only factor.
• A sense of belonging and society comes from working, which powers
self-esteem.
• According to Maslow, each level in the hierarchy must be fulfilled
before the next level can be achieved
• Problems
• Some levels may not exist for certain individuals
• Some rewards may fit into more than one level in hierarchy
• Managers must look into the level of hierarchy that a particular job
provides and look for ways to achieve the next level.
Fredrick Winslow Taylor
• All individuals are motivated by personal gain
• ↑ pay, ↑ effective work
• Saw employees rather like machines
• Piece rate – employees are paid for the amount they have produced
• If they work hard, ↑ productivity, ↓ labour costs
• May lead to productivity gains
• Criticism:
• employees are not just motivated by money
• if an employee is unfulfilled at work, then there is no point
• practical problem: if the employee’s output cannot be measured directly.
Fredrick Herzberg
• Motivators
• Psychological growth
• ‘True’ motivators
• Hygiene factors
• Basic needs
• Must be satisfied
• If not, may act as demotivators
• Once satisfied, their effect quickly wears off
Fredrick Herzberg
Motivators Hygiene factors
Achievement Status
Recognition Security
Salary
Financial Rewards
• Wages
• Paid every week cash/directly to bank account
• Worker gets paid every week – does not have to wait for money
• Tend to be paid to manual workers
• If they employee works for longer hours, they can be paid overtime
• Incentive for additional hours when the business requires it