MEDIA CONTENT

PRESENTED TO SIR SAAD

 GROUP 2

HAMID SEC A MUZAMIL SEC UMAIR SEC B

ROLL NO 5 A ROLL NO 6 ROLL NO 7

BASIT SEC B EISHA SEC A wasay SEC B

ROLL NO 10 ROLL NO 7 ROLL NO 6

HIFZA SEC B ALIZA SEC A yousaf SEC a

ROLL NO 9 ROLL NO 12 ROLL NO 40

misbah SEC a
ROLL NO 14
MEDIA CONTENT:
Media content refers to the substance or material disseminated through various forms of
media. It encompasses the information, messages, entertainment, or data delivered
through newspapers, TV shows, movies, articles, social media posts, podcasts, and
more. Essentially, it's the actual material—whether text, audio, or visual—that
audiences consume through different media channels.
MEDIA CONTENT TYPES

ELECTRON
IC MEDIA
PRINT
MEDIA
CREATING NEW MEDIA CONTENT:
THE CREATION OF MULTIMEDIA PRODUCTS REQUIRES THE SKILLS OF MANY
PEOPLE,WORKING IN A PROCESS THAT INVOLVES PHASES .
SUCH AS CD-ROM ENCYLCLOPEDIA OR ONLINE GAMES.

• DESIGNING THE AUDIENCE.

• CHOOSING TOOLS, CREATING CONTENT , AND MULTIMEDIA AUTHORING.
• TESTING.
1; DESIGNING THE AUDIENCE:

This phase involves understanding the target

audience for the multimedia product. Designers
analyze demographics, preferences, behaviors, and
needs of the intended users. This step helps in
tailoring the content, style, and functionality of the
product to best suit the audience's requirements.

• Before any code is written or graphics are drawn, the multimedia team must determine who will
be the audience for its product.
• By identifying the audience, the developers can determine the users' needs and manner in which
the product will be used.
• Developers typically define their product's audience by attempting to answer a series of questions
about the users. The answers determine how the product will ultimately look and behave.
DESIGN AND STORYBOARDING:

• Multimedia design involves determining the exact content the product must include, the order
in which it will flow, and the types of tools and options the user will want.
• Developers often map out the flow of a product's content by creating storyboards – sketches of
scenes from the product
 2:Choosing Tools, Creating Content, and Multimedia Authoring:
This phase involves selecting the appropriate software tools and
technologies to create the multimedia product. Content creation includes
generating text, graphics, videos, audio, and other elements that will be
part of the final product. Multimedia authoring involves assembling
these elements into a cohesive and interactive format using specialized
software or platforms.

• Multimedia developers can choose from a wide range of tools for creating their products. The
tools used depend on the type of content, interactive capabilities, and navigational features
desired in the product.
• Different team members create different kinds of content for the product. Writers create text
content or narration scripts, for instance.
• The process of combining various elements into the finished product is called multimedia
authoring, and requires special tools that recognize and control all types of content.
 3.TESTING:
Once the multimedia product is developed, it undergoes rigorous testing. This phase involves checking
for technical glitches, usability issues, content accuracy, and overall user experience. Testers ensure
that the product functions smoothly across different devices and platforms, and they gather feedback to
improve any identified shortcomings before the final release.

• BEFORE BEING RELEASED TO ITS END

USERS,A MULTIMEDIA PRODUCT GOES
THROUGH VARIOUS TYPES OF TESTING.
• IF THE PRODUCT FAILS ANY PORTION OF A
TEST , IT MAY BE SENT BACK INTO THE
DEVELOPMENT PROCESS OR EVEN MAY BE
REDESIGNED FROM SCRATCH.
TECNOLOGIES WHICH SUPPORT NEW MEDIA;
IN ORDER TO PRESENT VARIOUS TYPES OF CONTENT AND ALLOW USER
INTERACTION,MULTIMEDIA PROGRAMS MAY USE A WIDE RANGE OF
TECHNOLOGIES, SUCH AS:

 MPEG and JPEG

 QUICK TIME
 VEDIO FOR WINDOWS
 REAL AUDIO AND REAL VEDIO
 SHOCKWAVE

o MPEG AND JPEG:

 HIGH QUALITY IMAGES CONSUME A GREAT DEAL OF BANDWIDTH
AND CAN CAUSE MULTIMEDIA PRODUCTS TO PERFORM POORLY IF
NOT HANDLED IN AN EFFICIENT WAY.
 MPEG IS A STANDARD FILE FORMAT FOR FULL-MOTION
VIDEOWHICH ALLOWS FOR EFFICIENT COMPRESSION WHILE
MAINTAINING HIGH IMAGE QUALITY.
 JPEG IS A STANDARD FILE FORMAT FOR STILL IMAGES , SUCH AS
PHOTOGRAPHS,WHICH ALSO PROVIDES COMPRESSION AND HIGH
QUICK TIME:
• QuickTime is a multimedia file format
originally meant for use on Apple
computers. QuickTime-format files are
used on the Web and in stand-alone
multimedia products.
• QuickTime allows for high-quality
streaming audio and video. The
QuickTime player supports a variety of file
formats, including MPEG.
• QuickTime VR uses QuickTime technology
to present immersive environments, with
almost the same impact as true 3-D.
 VIDEO FOR WINDOWS;
• Video for Windows is a very basic format that allows full-motion
audio and video to be played on a PC . Though limited in its
capabilities,
• Video for Windows does not require any special hardware or
software, and files can be played on any Windows PC.
REAL AUDIO AND REAL VEDIO:
 The RealPlayer is a multimedia utility that can play streaming audio and video files,
distributed over the Internet or on CD.
 The RealPlayer plays audio files in RealAudio format, and video files in RealVideo format.
 Online media outlets, such as CNN and the Weather Channel, provide RealPlayer-format
versions of their programming, which can be viewed from the Web.
SHOCKWAVE:
 Shockwave is a specialized file format that supports full-motion, interactive animation and
sound.
 Using the Shockwave plug-in utility, you can view Shockwave-format animations directly in your
browser window on the Web.
 Shockwave is unique because it allows developers to create fully interactive animations, such
as games, which can be distributed online or on disk.
DISTRIBUTING NEW MEDIA CONTENT:
CURRENTLY, MULTIMEDIA CONTENT IS TYPICALLY DELEIVERED TO
USERS BY ONE OF THE THREE MEANS:

 CD-ROM or DVD –ROM

 THE INTERNRT OR A NETWORK CONNECTION.
 TELEVISION