M U LT I M E D I A

CONTENT

Balagtas, Mary Charmagne Angelie V.

EMPTECH Teacher
 Rich Media
This is an online advertising term
for an ad that uses advanced
technology like video, audio, or
other elements that involve viewers
to interact and engage with the
content.
 Characteristics of Rich Media:

• Advanced animations
• Highly interactive and engaging
• Dynamic movement
• Has greater file size
Common Rich
M e d i a Ty p e s
• Banners and Badges – It provides
web owners with a way to present
additional content with audio or
video.

• Interstitial – It is playing between

pages on a website either in the main
browser window or in a smaller new
window.
• In stream media – It refers to a
video that is downloaded to the
user’s computer while they are
viewing it.

• Floating media – It is an ad floating

above a webpage and it is moving
across the page that hosts it.
• Expandable – These are ads
that expands when clicked by
the user or when the user moves
his mouse over it.
 Multimedia
It is a form of communication
that uses a combination of
different content forms such as
writing, audio, images,
animations, or video.
Multimedia Contents on some
websites:
• Videos – Through video hosting sites,
you can take a video and show it to
the entire world. (YouTube)
• Sound, Music, or Audio – If videos
are too much for you, you can always
record sounds. (Soundcloud)
Multimedia Contents on some
websites:
• Online games – Game developers now
create what is called “browser-based
games”. (Farmville, Candy Crush)
• Online tests – Online survey forms and
tests that automatically display the
results when finished. (Online IQ and
Personality Tests)
Multimedia Contents on some
websites:
• Courseware – Online courses that
stimulate the classroom online. (E-
learning Courses using a Learning
Management System)
• Podcasts – An episodic series of audio
or text files streamed online.
(Skypodcast, Dear MOR, Adulting
with Joyce Pring)
Multimedia Contents on some
websites:

• Vodcasts – An episodic
series of video streamed
online. (YouTube series)
Things to consider in Multimedia
Content:
• Target audience – consider
your audience’s age and grade
level so that you will know how
to adapt to their expected
reading ability and
comprehension.
Things to consider in Multimedia
Content:
• Technology to be used – prepare
the hardware and software that you
need.
• Content organization – order the
information from general to specific.
Make an outline through the use of a
story board.
Things to consider in Multimedia
Content:
• Interactive Design – You
should consider a layout that
guides users what to do on the
multimedia and why they have
to engage with it.
Things to consider in Multimedia
Content:
• Graphic Design – basic
principles of creating web –
based ICT content also
applies here – color, layout,
balance, and contrast.
Things to consider in Multimedia
Content:
• Textual Content – The content
of your multimedia should be
readable, printable if you may
opt to it should be
downloadable.
 Interactivity
It refers to the process of
communication taking
place between humans and
computer software.
Characteristics of Good Interactive
Websites

• Simple menu bar

• Color balance
• Neat text with interesting
presentation of information
• Creative mix of visuals
Characteristics of Good Interactive
Websites

• Smooth transition and

animation
• Engaging design
THANK YOU!
 Activity #2
Choose three (3) websites from
the internet that you believe to
have enough design and
interactivity.
• Website Name:
• Website Link:
• Reasons for choosing:
 Assignment
Create your own account at
https://www.wordpress.com