Content

1. Introduction 3. Recommendations
2. SWOT Analysis 4. Conclusion
A) Strengths 5. Tutorial: How to book Grab car
B) Weaknesses Assignment 2 (Presentation) Marks

C) Opportunities Content 9%
Discussion 9%
D) Threats
Creativity 7%
Total 25%
1. Introduction
•Grab Holdings Incorporated, universally known as Grab.

•It is a Southeast Asian technology company headquartered in Singapore and

Indonesia, founded by Anthony Tan (CEO) and Hooi Ling Tan (Odesh, 2018).
 Cont…
•It started off as a taxi-hailing service in
Malaysia, Grab Holdings has become a
company that has expanded into
providing numerous consumer services,
including:
- ridesharing,
-food and package delivery,
- and online payments, among many
others (Success Story, 2021).
 Cont…
•Grab has grown exponentially since being launched in
2012 and has become Southeast Asia’s most valuable
start-up having a valuation of $16 billion.
• Even with its meteoric rise, the company is looking
to grow even further and is set to go public in the U.S.
market sometime soon.
2. SWOT Analysis
•Despite the successful thrive, the Grab company
gets all these years, I will be using SWOT
analysis to evaluate the Grab company strengths,
weaknesses, opportunities, and threats.
 A) Strenghts
 The transportation services
provided by Grab are safe and
high quality.
 Bookings can be changed after
they are made.
 A double drop-off option is
available.

Cash, cards, and top-ups are the
three payment methods for
Grab.
Both the driver and the
passenger can rate each other,
providing feedback and
boosting the level of safety and
assurance for customers.
•A variety of different kinds of vehicles
are included in the fleet. There are
GrabCars (4 and 6 seats), GrabShare,
GrabTaxi, and GrabCar+(Premium).
 After the booking
has been completed,
the estimated charge
is displayed
alongside the
driver’s details.
 Transport is just one of Grab’s services.
There are also food delivery, groceries
delivery, mobile/data loading, and cargo
services.

 Bookings and reservations in restaurants

dine-in, amusements activities places, and
other tourists’ places or attractions areas
(trip planner).

 Hotel booking reservations, payments, and

promotion.
Shopping of designers,
vestments, shoes, jewels
accessories and cosmetics,
daily care products, and
pharmacy.
The payment offered to drivers by Grab are low.
Grab takes a maximum of 20% commission.
From time to time, the
system encounters glitches.
During rush hours, it is difficult to make a
reservation, because all the cars are busy or
occupied.

The prices are high during rush hours.

Driver cancellation after waiting for a long time.

Issues with pick-up points: driver sometimes are

ignorant and having trouble locating the specific
pick-up point of passengers.
 The penalty given when the passenger decides to
cancel ride after 5 min of booking.

 Drivers’ unprofessional and unbecoming

behaviour resulted in bad publicity.

 A company has no control over the behaviour of

its drivers. Using the example above, customers
may feel uncomfortable if drivers ask for tips
constantly or demonstrate rude attitudes.
 Delivery
transportations are
not careful enough.
Foods sometimes
spill out while they
rush.
 Elimination of pollution through the use of electric/rechargeable cars.
 The uncomfortable public
Customers often switch to
transportation services, lack
Grab because of concerns
of parking spots for personal
about legality and safety
cars, and increasing incomes
related to motorcycle hailing
of consumers may boost
and cars.
Grab’s profits.
 There are still many
profitable suburban (village)
areas where taxi services are
not available in Malaysia
that Grab can exploit.
 Apps for ride-hailing services are emerging (food panda, Gojo, Foodpanda, ShopeeFood, airasia
food, EASI, Bungkusit, DeliverEat, LOLOL, Lalamove).
 The company competes with other platforms as well as restaurants and stores that have
their own delivery services such as KFC, Mc Donald, Dominos, and more (Sumagaysay,
2021)
The economy is in an The imposition of Grab drivers suffer from low-profit
unstable state due to new legal margins, which affect them from
dollar unstable rate. regulations could becoming drivers or changing to
affect the operation. other drivers’ company.
Overall, it’s currently a priority to recover
from COVID-19 pandemic and to strengthen
its online presence. It is clear that grab’s
finances are improving, and the management
is confident that online services will increase
in the future (Odesh, 20181).
a) As you can see from this SWOT analysis for Grab,
customer’s loyalty can strengthen a company during
times of adversity. Grab should familiarize with the
audience, build trust with them, and give them what they
want;
b) Grab should provide training to their staff (drivers and
riders) on communication skills, patience, and right of
customers or passengers;
c) Grab company could update the map quality on Google
Map so pickup is more accurate;
d) As a result of the development, Grab may be able to
operate in an important strategic location by expanding
the company to many more countries such as U.S,
African countries and more;
e) Grab company could partnership with entertainment
industries and sell cinema tickets, activities park
 Conclusion
Today, that tiny company in year 2021
has turned into Grab, Southeast Asia’s
largest mobile technology company that
connects millions of consumers to
millions of drivers, merchants, and
businesses (Myanmar Tech Press, 2021).
Grab is taking on the largest problems
that affect the region, including access
inequality, outdated infrastructure, and
income disparity.
Grab has scaled up as a super app by
setting foot in almost all business verticals
after gaining a strong user base in the ride-
hailing industry.
. In addition, grab has partnership with so many companies including WWF (world wildlife
fund), bringing attention and help raise funds toward endangered wildlife that are endemic to
south-east Asia’s ecosystem (WWF, 2021).
These species include the Malayan tigers, Irrawaddy
dolphins, Asian elephants, Pangolins and the Tamaraw which
are a species of buffaloes’ native to the Philippines.
 The loss of any of these species in their habitat will
influence one or more other species down the line, bringing
instability to biodiversity in the immediate area and will
cause a potentially drastic domino effect to resources like
food supplies (WWF, 2021).
Tutorial: How
https://www.youtube.com/watch?v=UMl_Jq-J
to Book Grab XXk
Car
https://aaaa.org.my/top-honours-at-2020-2021-effie-awards-malaysia-awarded-to-leo-burnett-malaysia-and-grab
/
https://en.myanmartechpress.com/grab-6/
THE END
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es&cd=vfe&ved=0CAwQjhxqFwoTCKjzl5-OjPYCFQAAAAAdAAAAABAD
(19/ 02/ 2022)

Reference Odesh. (2018). About Grab – Company [Online]. Retrieved from:

https://www.odesh.net/2018/12/30/about-grab/ (02 / 02/ 2022)

List Success Story. (2021). Grab SuccessStory [Online]. Retrieved from:

https://successstory.com/companies/grab (02 / 02/ 2022)

Sumagaysay, L. (2021). After completing richest SPAC deal yet, Grab stock plunges 20% on
first day of trading [Online]. Market Watch. Retrieved from:
https://www.marketwatch.com/story/after-completing-richest-spac-deal-yet-grab-stock-slumps
-on-first-day-of-trading-11638475680
(02 / 02/ 2022)

WWF. (2021). Grab partners with WWF, Choosing Nature [Online]. Retrieved from:
https://www.wwf.sg/partner/grab/ (119/ 02/ 2022)

Yellow Bee. (2021). Top 12 food delivery platforms for F&B merchants in Malaysia [Online].
Retrieved from: https://www.yellowbees.com.my/top-food-delivery-platforms-malaysia/ (02 /
02/ 2022)