Social Media

Marketing tools
Assignment – 3
Name : Jayrajsinh Vaghela
Division : B
Roll number : 4166
 Social Media Marketing tools:
• Social marketing tools are software platforms or applications designed to
help businesses and marketers manage, analyze, and optimize their social
media presence. These tools come with a variety of features tailored to
different aspects of social media marketing, including scheduling posts,
monitoring engagement, analyzing performance metrics, and managing
multiple social media accounts.
 Hootsuite
• Hootsuite is a popular social media management platform that allows users to
manage multiple social media accounts from a single dashboard. It provides
features such as scheduling posts, monitoring mentions and comments,
analyzing performance metrics, and team collaboration. Users can track
engagement, schedule content in advance, and measure the effectiveness of
their social media efforts.
• Companies who use this social media tool : Sony Music, Telefonica, eBay,
Avaaz,
Virgin, L’Oreal
 Brandwatch
• Brandwatch is a powerful social listening tool that helps businesses
monitor mentions of their brand, competitors, or relevant keywords across
various social media channels, news sites, blogs, and forums. It provides
real-time insights into consumer sentiment, emerging trends, and
competitor activity, allowing users to make informed decisions and
engage with their audience effectively.
• Companies who use this social media tool : Unilever, IKEA, Dell,Ford
 Canva
• Canva is a user-friendly graphic design platform that allows users to
create visually appealing content for social media, such as graphics,
presentations, posters, and infographics. It offers a wide range of
templates, images, icons, and fonts to help users design professional-
looking graphics without the need for advanced design skills.
• Companies who use this social media tool : HubSpot, Shopify,
HelloFresh
Airbnb
 Sprout Social
• Sprout Social is a comprehensive social media management and analytics
platform that provides in-depth analytics and reporting features. It tracks
metrics such as engagement, reach, clicks, conversions, and audience
demographics across various social media platforms. Users can generate
customizable reports, measure the performance of their campaigns, and
identify areas for improvement.
• Companies who use this social media tool : Evernote, Grubhub,
Zendesk
Lush Cosmetics
 Facebook Ads Manager
• Facebook Ads Manager is a powerful tool for creating, managing, and
optimizing paid advertising campaigns on Facebook and Instagram. It
offers advanced targeting options, budget management, ad creative tools,
and performance tracking features. Advertisers can target specific
demographics, interests, and behaviors, track the performance of their ads
in real-time, and make data-driven decisions to maximize ROI.
• Companies who use this social media tool : Samsung, Nike, Coca-cola
Amazon
 Zapier
• Zapier is an automation platform that allows users to connect and
automate tasks across various apps and services, including social media
platforms. Users can create "Zaps" to automate repetitive tasks such as
scheduling posts, sharing content across multiple platforms, and triggering
actions based on specific events or conditions. Zapier helps save time and
improve efficiency in social media management.
• Companies who use this social media tool : Typeform, Leadpages,
Trello
Drift