HOW TO MAKE MILK WITH CHOCOLATE?

Nescau is a brand owned by

Nestlé and was launched in Brazil
in 1932 under the name Nescáo
(the fusion of the words Nestlé
and Cacáo).

First pack of Nescau, 1932

In 1954, the name changed to Nescau,
because people read the high pitch “´” as
"ão“. The slogan was “Nescau, fortifica,
alimenta e engorda”.
In 1960, the brand underwent changes and
its product had more vitamin. The slogan
changes again, now for “Nescau, gostoso
como uma tarde no circo”.
In 1972, the Nescau slogan became very famous
"Super Nescau, energia que dá gosto".

Advertising, 1984 1972

In the 1990s, Nescau joins with the
radical sports, sponsoring major
events.

1991 1994 1996 1999

In 2007, the brand celebrates 75 years! In
celebration of the anniversary, Nescau
launched a innovative design on the tin.