CHARACTERISTI

CS OF
QUALITATIVE
RESEARCH
HUMAN UNDERSTANDING AND
INTERPRETATION
•Data analysis results show an individual’s
mental, social and spiritual
understanding of the world. Through
their worldviews you come to know
what kind of human being he or she is,
including his or her values, beliefs, likes
and dislikes.
ACTIVE, POWERFUL AND FORCEFUL
• A lot of changes occur continuously in every stage of
a qualitative research. As you go through the
qualitative research process, you find the need to
amend or rephrase interview questions and consider
varied ways of getting answers, like shifting from mere
speculating to traveling to places for data gathering.
You are not fixated to certain plan. Rather, you are
inclined to discover you QR design as your study
gradually unfolds or reveals itself in accordance with
your research objectives.
MULTIPLE RESEARCH APPROACHES
AND METHODS
• QR allows you to approach or plan your study in
varied ways. You are free to combine this with
quantitative research and use all gathered data
and analysis techniques. Being a multi-method
research, a qualitative study applies to all
research types: descriptive, exploratory, case
study.
SPECIFICITY TO GENERALIZATION
• Specific ideas in a qualitative research are
directed to a general understanding of
something. It follows an inductive or
scientific method of thinking, where you
start thinking of particular or specific
concept that will eventually lead you to
more complex ideas such as generalizations
or conclusions.
CONTEXTUALIZATION
• A QR involves all variables, factors, or
conditions affecting the study. Your goal
here is to understand human behavior.
Thus, it is crucial for you to examine the
context or situation of an individual’s life-
the who, what, why, how, and other
circumstances- affecting his or her way of
life.
DIVERSIFIED DATA IN REAL-LIFE
SITUATIONS
• A qualitative researcher prefers collecting
data in natural setting like observing people
as they live and work, analysing
photographs or videos as they genuinely
appear to people, and looking at classrooms
unchanged or adjusted to people’s
intentional observations.
ABOUNDS WITH WORDS AND
VISUALS
• Words, words, and more words come in big quantity
in this kind of research. Data gathering through
interviews or library reading, as well as the
presentation of data analysis results, is done verbally.
In some cases, it resorts to quoting some
respondents’ answers. Likewise, presenting people’s
world views through visual presentation (i.e., pictures,
videos, drawing, and graphs) are significantly used in
qualitative research.
INTERNAL ANALYSIS
• Here, you examine the data yielded by the internal
traits of the subject individuals (i.e., emotional,
mental, spiritual characteristics). You study people’s
perception or views about your topic, not the effects
of their physical existence on your study. In case of
objects (e.g., books and artworks) that are subjected
to a qualitative research, the investigation centers on
underlying theories or principles that govern these
materials and their usefulness to people.