PRIZEPICKS

SPONSORSHIP

Jordan Bryant
 Sponsorship Type

ONE-DAY EVENTS AT WNBA VARIOUS GAMES

GAMES THROUGHOUT THE SEASON
Advantages

Create connections in
Working with an up and
the growing sports
coming company
betting industry

Both the WNBA and

Bring in new viewers to
PrizePicks are surging
WNBA games
in popularity
 Why?
PrizePicks would make a
great sponsorship for the
WNBA because PrizePicks is
a sports betting app with a
similar user demographic to
the WNBA’s viewership.
This would also work well
because through a
sponsorship, PrizePicks could
offer special betting lines or
special payouts for WNBA
player props.
 Target Market/Demographics

Basketball fans
WNBA Males ages 25-39, followed by males aged 19-24 are the biggest demographic
https://www.sponsorpulse.com/insights/a-wnba-demographic-deep-dive-a-sponsorship-slam-dunk

Most frequently used by ages 25-34, followed by ages 35-44 and 18-24
PrizePicks Men are the most frequent users
https://www.similarweb.com/website/prizepicks.com/#demographics
Products
PrizePicks offers player props for
several professional sports

PrizePicks can offer specialized lines

for WNBA players discounted lines,
higher payouts for parlays that have
WNBA lines in them and many more
options
 Woven into WNBA

PrizePicks can alleviate message clutter by the placement of ads

and marketing material

Ads for PrizePicks can be placed on tickets, the jumbotron, and

made to standout the amongst the sea of advertisements

Special incentives can also be offered for events that happen

throughout the course of a game
Value

Targeted Reach – both properties have similar

Image Transfer – PrizePicks could become the face
demographics, a sponsorship could help both to
of sports betting associated with the WNBA
reach more of their targeted markets

Marketing Opportunities – branding campaigns: we

hope to gain more users from the association with the
Exclusivity – PrizePicks has player props for most
WNBA brand, on-site marketing: we can offer
professional sports but does not work hand in hand
discount codes and sign up bonuses at WNBA games,
with other sports properties
cross-marketing: both can gain more customers from
the use of the brands in collaborative advertisements
Concerns
• To help alleviate ambush
marketing, certain words or logos
could be trademarked to prevent
competitors from using them,
reserving certain places for ads, and
creating exclusion zones
 Objectives
The 3 objectives for sponsorship with the WNBA would be to gain more exposure for
PrizePicks, gain more users for the app, and create brand awareness for PrizePicks

To gain more media exposure, ads could be placed throughout WNBA arenas, collaborative
commercials could be made

The amount of users could be tracked throughout the course of the season to determine how
many were generated from sponsorship

The WNBA brand could be used to further solidify a brand image for PrizePicks
 Activation Plan
Asset Activation
Signage throughout arenas Place ads about upcoming deals and
promotions
Meetups with star players Run an event where the biggest winners
can win a chance at meeting WNBA
players
Tickets and merchandise Users have opportunities to win
merchandise or tickets from special run
events