A Presentation on

Technology
Assigned by – Shishir Basu Sir
Prepared by – Anand Kumar
 What is Technology ?
• The application of scientific knowledge for practical purposes,
especially in industry. Or, the branch of knowledge dealing with
engineering or applied sciences.
• It has been originated from a Greek word techne, which means
art, skill, craft, or the way, manner, or means by which a thing
is gained.
 Technology in Communication
• In communication, media is the technology that mediate
between those who make messages and those who receive
them.
• Mass communication is enabled by the media only.
• Without media, there would be no multiplication of a message.
How do technologies come into being ?

• INVENTION – the operationalization of a new idea about how to

do things.
• INNOVATION – It takes place when an invention becomes
logistically and economically feasible on a scale sufficient for the
marketplace.
• DIFFUSION – It occurs when an innovation is taken up for use
by the general public.
Characteristics of the Internet

Ubiquitious Accesibility

Nonhierarch-ical Interactive
 Media as Technologies
• Barrier to experience – With technology came the production of multiple
copies of work which brought the wide distribution and commoditization which
has led to a loss of creativity and of the critical power of art. (Theodor Adorno,
Max Horkheimer and Walter Benzamin)
• Shaper of experience – Civilizations are formed in ways determined by
the medium that dominates – Lewis Mumford,1934.
• Technology as reality – The virtual has slowly started taking over the
real. Whatever world media technologies create is the reality.
That is it from the
presentation.
Thank you for giving your
attention, for not giving also.