AMERICAN ERA

(1898 – 1940) to the Post war Republic (1946 –

1969)
In the American regime, commercial and advertising arts
were integrated into fine arts curriculum.
The demand for artists who could do illustrations in
textbooks or graphic design to product labels thus emerged.
The inclination towards genre, still life and portrait
paintings persisted. Landscapes on the other hand, became
cherished as travel souvenirs, especially those that captured
the exotic qualities of Philippine terrain.
V.JAPANESE ERA
(1941 – 1945)
Japanese advocated for the culture of East Asia, preference
was given to the indigenous art and traditions of the
Philippines. This emphasized their propaganda in Asia.
Under the Japanese occupation of Manila, the Modern Art
Project would slow down in pace.

KALIBAPI ( Kapisanan sa Paglingkod ng Bagong

Pilipinas) sponsored art competitions.
Genre paintings were the most widely produced,
particularly those that presented a neutral relationship
between Filipinos and the Japanese through works that
showed the normality of daily living.

Art production once again tilted to fulfill the agenda and

demands of the new colonial order. The Japanese forces led
the formation of the greater East asia Co – Prosperity
Sphere, a propaganda movement that sought to create a Pan
– Asian identity rejected Western traditions.
summary

 Contemporary arts comprise of many art forms in which

each of each having a unique class and ideology; Practical
art, industrial arts, applied / household arts, civic arts,
commercial art, agricultural art, Business art, fishery art,
medical / clinical art, culinary art and performing art.
 In the Philippine art history, since Filipinos were
influenced by different colonizers, it gave us an
opportunity to learn many art forms during the different
eras.
 summary
• Ethnic era emphases on the integral life
• Islamic era focuses on geometric designs
• Spanish era teaches us about faith and catechism
• American era emphases on secular forms of arts
• Japanese era focuses on Orientalizing
• Modern era teaches us about national identity and
• Contemporary era teaches us about social realism.
summary
Our forefathers and artists might experience bumpy and cranky along
their journey on these eras but nevertheless it inspired and motivated
them to pursue their passion in arts, thus it gives us a clear explanation
how and why we have the so called – contemporary arts.
summary

Philippine modern art refers to the artistic movements and

styles that emerged in the Philippines during the late 19th
century until the 1960s. It was heavily influenced by Western
art traditions and often depicted scenes and subjects that were
inspired by Philippine culture and history.
summary
On the other hand, contemporary art in the Philippines refers to the art
produced by Filipino artists from the 1970s onwards. It reflects the
current socio-political and cultural context of the Philippines and often
incorporates various mediums and styles, including installation art,
performance art, video art, and digital art. Contemporary art in the
Philippines also explores a wide range of themes and issues, such as
identity, globalization, social inequality, and environmental concerns.
summary

In summary, while Philippine modern art is characterized by its historical

and cultural references, contemporary art in the Philippines is more
diverse and reflects the current artistic practices and concerns of Filipino
artists.
 Ethnic era
Islamic era
Contemporary era
Spanish era

 emphases on the integral life

American era
Japanese era
Modern era

 focuses on geometric designs

 teaches us about faith and catechism
 emphases on secular forms of arts
 focuses on Orientalizing
 teaches us about national identity and
 teaches us about social realism