Marketing Mix And Principles of

NEWMONT TRAVEL.
• Donna Patricia Gardier 202123781
 Source: Intotheminds.com

What is
Marketing
Mix?
“MARKETING MIX” IS THE CORE ELEMENT OF
MARKETING. IT IS A SET OF CONTROLLABLE
TOOLS THAT A NY COMPANY USES TO
DISCOVER AND ENGAGE ITS TARGET
MARKET. (KHAN M, 2014)
 Marketing P’s
• Product: Holidays, Packages, cruises
• Promotion: On line and Offline
• Price: Comparable
• Place: Shepherds Bush, Dalston
Source: Business2Community

• The 4 Ps of marketing were first popularized in the 1960s by Philip Kotler and
helped marketing teams to account for the physical barriers that tended to prevent
widespread product adoption.
NEWMONT TRAVEL
Marketing Channels

• Instagram
• Twitter
• Youtube since March 2014
• Website: newmont.co.uk
• Facebook : Newmont Travel Jun 2009
• Ratings 4.2 reviews
Features Of Production
Major features:
• Curation of holiday.
• Hands On approach
• Personal approach.
 Nature Of Market
• The Caribbean Diaspora
(Those that emigrated from the
Caribbean) sometimes elderly
• Young Caribbean visitors and
Non Caribbean explorers
(young and old).
• Cruise lovers Source: iStock.com
• Price sensitive
• Loyal
• seasonal
Number and Location of customers.

• CTO Annual Statistical Report 2019

• The Caribbean destinations received an
estimated 32.0 million international
tourist arrivals in 2019, 4.4% or some 1.3
million more than the 30.7 million of 2018.
• This means that between 31.2 and 32.6 million
tourists can be expected to visit the caribbean
this year. Thus, tourist arrivals this year, might
surpass pre-pandemic arrivals. In 2023, the
cruise industry is also anticipated to continue
Onecaribbean.org
recovering and expanding.7 Mar 2023
 Stage Of Life Cycle

The stages of life for Newmont travel begins with:

• Introduction: They began over 50 years ago as one
of the few, strictly Caribbean travel agent.
• Growth happened, from the large Caribbean
community.
• Maturity is Established as their hands on business
is of comparable standards in the tourism business.
• Decline has been avoided as they have expanded
the customer base to include, religious trips, cruises
and winter getaways for other communities.
(Swarbrooke, J. & Horner, S., 2007.)
 Customer Buying behaviour
• There are four types of consumer behavior:
• Habitual buying behavior, Caribbean culture is very much a
habitual buying market
• Variety-seeking behavior, People from other cultures
discovering the caribbean.
• Dissonance-reducing buying behavior, Trips booked by
Newmont gives a stress-free experience.
• Complex buying behavior. A holiday isn’t cheap nowadays.
Sustainability

Omniconvert.com
 Competitive Environment and
Competitive behaviour
• Many more agencies have emerged.

• Overall, there were 3,481 retail travel agent stores

operating in the UK as of June 2023. (Statistca.com
jun 23)

• Smart Travel: Technology is making travel

curation much easier (Yunpeng Li, 2013).
Globalisation of Marketing system

• Establishing a global marketing

strategy includes layering the 4 Ps of
marketing (Product, Pricing,
Promotions, and Place) with other Reach %
marketing processes such as analysis,
planning, tracking results, and
gathering social proof. (wrike.com,11
May 2022)
• Technology: Reaches out to the world.
 Conclusion:

• Started off as a family business.

• Hands On approach important.
• More Competition now
• More than 28 million people visited the region in 2022
• 50% jump compared with the previous year, according to the
Caribbean Tourism Organisation.
• Newmont should make a point of stepping up on line presence. To be able to
engage more customers.
References
• Ageuk.org.uk, Britainthinks, 2015
• CTO Annual Statistical Report 2019
• Hanlon, Anne Marie, How to use the 7 P’s Marketing Mix, smartinsights.com
• Https://Istock.com
• Khan, Muhammad Tariq. International Journal of Information, Business and Management; Chung-
Li Vol. 6, Iss. 2, (May 2014): 95-107.
• Https://www.OneCaribbean.org
• Consumer behaviour in tourism: Second editionOctober 2006 DOI:10.4324/9780080466958
• Omniconvert.com
• Newmont.co.uk
• https://sailrocksouthcaicos.com/the-best-time-to-visit-the-caribbean/
• R.A. StrangSales promotion: fast growth, faulty management Harvard Business Review (1976)

• (Statistca.com jun 23)

• Stiubea, Elena,2020. International tourism in Globalization conditions Annal of faculty of economics university of
Oradea, facultyof Economics, vol 1 pge 133-142
• Swarbrooke, J. and Horner, S., 2007. Consumer behaviour in tourism. Routledge.
• wrike.com,11 May 2022)
• Int J Environ Res Public Health. 2022 Feb; 19(3): 1476. Published online 2022 Jan 28. doi: 10.3390/ijerph19031476
•
Yunpeng Li The concept of smart tourism in the context of tourism information services
https://doi.org/10.1016/j.tourman.2016.03.014