E-COMMERCE

IN NEPAL
Presented by,
Biplop Mishra
Asmita Thada Magar
Sabin Poudel
Roman Khatiwada
Sapana Thapa
INTRODUCTION
To E-Commerce
E-commerce, short for electronic
commerce, refers to the buying and selling
of goods and services over the Internet. This
digital form of trade eliminates the need for
physical presence at a brick-and-mortar
store, allowing consumers and businesses
to engage in transactions through online
platforms

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E-Commerce Status IN
E-commerce in Nepal is growing rapidly due to increased
Nepal internet penetration, rising smartphone adoption, and
government initiatives, but faces challenges such as a lack
of trust, limited logistics, and payment gateway issues.
However, emerging middle class and rural market
potential offer significant opportunities.
The Nepali e-commerce industry has experienced rapid
growth in the past decade, driven by a young population,
increased internet usage, smartphone adoption, and
economic growth. Digital payment mechanisms and the
influence of social media platforms like Facebook and
Instagram have played a significant role. Urban areas,
including Kathmandu valley and cities like Pokhara,
Biratnagar, Butwal, and Lahan, are focal points for e-
commerce activity. The industry initially emerged to
address the challenges faced by non-resident Nepalis
sending gifts to their loved ones. E-commerce in Nepal
began in the early 2000s and saw substantial growth,
particularly during the COVID-19 pandemic

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Current State of E-Commerce in Nepal
Underserved
Emerging Markets Communities
Infrastructure
Development
• Nepal's e-commerce • Nepal's e-commerce • Infrastructure
sector is growing sector is growing development is key to
rapidly, with yearly rapidly, with yearly expanding e-commerce
growth rates averaging growth rates averaging to areas outside of major
40% 40% cities.

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Nepal's E-commerce Landscape
• The e-commerce market in Nepal is
projected to reach $2.2 billion by 2023 .
Market Size

• The number of people shopping online in

Online Nepal is expected to reach 10 million by
2023.
Shopper
• Electronics, clothing, and household items
Popular are the most popular e-commerce
categories in Nepal.
Categories

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E-commerce Rastra Bank,
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entrepreneurs and businesses

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Challenges to E-commerce in Nepal
"The biggest challenge for e-commerce in Nepal is the lack of trust and security concerns.
Customers are still hesitant to shop online due to cases of fraud and scams. Therefore,
building trust and providing secure online payment gateways is crucial to encouraging online
shopping in Nepal." - CEO, Daraz Nepal

Logistics and Infrastructure Digital Banking

With inadequate and

A large portion of Nepal's
expensive logistics services
population is still unbanked and
and limited transportation
relies on cash transactions. E-
infrastructure, delivering
payment gateways are limited,
goods on time remains a
and digital banking infrastructure
herculean task for e-
is underdeveloped, impacting the
commerce companies.
smooth and seamless operation
Moreover, slow internet
of e-commerce in Nepal.
speeds and irregular power
supply add to the
challenges.

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Emerging E-Commerce Opportunities in
Nepal
Untapped Rural Market
Nepal's untapped rural market offers
significant potential and an excellent
opportunity for e-commerce
companies to expand their outreach.
Farmers and artisans can directly sell
their products online, bypassing
middlemen and gaining better benefits.
Emerging Middle Class
The growing middle class in Nepal
prefers convenience and is more
open to adopting online shopping
as a way of life. With increasing
disposable incomes and changing
consumer preferences, e-commerce
is poised for rapid growth in Nepal.
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Benefits of E-Commerce for Nepali Businesses

Making Business Increased Sales

Accessible Cutting Costs
Potential

E-commerce allows E-commerce By eliminating the

smaller businesses platforms can need for physical
and entrepreneurs to reach customers stores and
enter the market and all over Nepal and showrooms,
access a broader beyond, businesses can
customer base. ultimately drastically reduce
increasing overall overhead costs.
sales.

Presentation title 10
Top E-Commerce Sites in nepal
Annual revenue growth
Thamel.com
Thamel.com is a popular e-commerce site in Nepal, specifically known for catering to
tourists and shoppers looking for products typically found in the Thamel area of Kathmandu.
Thamel.com offers a variety of items that are often associated with the tourist market, such
as:

Handicrafts: Traditional Nepali handicrafts including statues, masks, prayer flags, and more.
Clothing: Ethnic and casual wear, often reflecting Nepali designs and styles.
Souvenirs: Various souvenirs like keychains, magnets, and items representing Nepali
culture.

Metro tarkari
Metro Tarkari is an e-comerce platform in Nepal that specializes in delivering fresh fruits
and vegetables to customers' doorsteps. The platform focuses on providing high-quality
produce conveniently to people's homes, aiming to make the process of buying fruits and
vegetables easier and more accessible.

Fresh Produce: Offers a wide variety of fresh fruits and vegetables sourced directly from
farms and suppliers.
Convenience: Allows customers to order their desired fruits and vegetables online, saving
them the hassle of physically visiting markets or stores.
Home Delivery: Provides doorstep delivery of ordered items, ensuring freshness and quality.
Quality Assurance: Strives to maintain the quality and freshness of the produce delivered to
customers.

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Style97
Style 97 is an e-commerce platform in Nepal that specializes in fashion and clothing items for
both men and women. It caters to individuals seeking trendy and stylish clothing options. Here are
some key aspects of Style97

Fashion Apparel: Offers a wide range of clothing items including shirts, t-shirts, dresses, tops,
bottoms, ethnic wear, and more for both men and women.
Trendy Collections: Focuses on trendy and contemporary styles, keeping up with current fashion
trends and preferences.
Variety of Brands: Provides clothing from various brands, offering customers a diverse selection
to choose from.
Accessories: In addition to clothing, may offer accessories such as bags, jewelry, or footwear to
complement the fashion collections.
Online Shopping Experience: Allows customers to browse and purchase clothing
Items conveniently online, providing a user-friendly shopping experience.

Big Mart
Big Mart is a prominent e-commerce platform in Nepal, offering a wide range of products,
primarily focusing on groceries, household essentials, and daily necessities. Here are some key
aspects of Big Mart:
Household Items: Offers various household essentials such as cleaning supplies, kitchenware,
personal care products, and home appliances.
Beauty and Health Products: Sells a range of beauty and health-related items including
cosmetics, skincare products, and health supplements.
Delivery Services: Offers delivery services, ensuring that orders are delivered to the customer's
doorstep.
Variety: Provides a wide variety of products within different categories, giving customers
numerous options to choose from.

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Nepal Herbal
Nepal herbal is an e-commerce platform in Nepal specializing in herbal and natural health products. Here are some key aspects of
Nepal Herbal

Herbal Products: Offers a wide range of herbal and natural health products, including supplements, remedies, and traditional
medicinal items.
Natural Health Solutions: Focuses on providing natural remedies and health solutions sourced from traditional practices and
natural ingredients.
Health Supplements: Provides dietary supplements, vitamins, minerals, and herbal formulations aimed at improving overall health
and wellness.’

Daraz
Daraz Nepal is a leading online marketplace offering a vast array of products ranging from electronics, fashion, and beauty to home
essentials and groceries. It provides a user-friendly platform through its website and app, featuring regular deals and discounts.
With secure payment options and reliable delivery services across Nepal, Daraz has become a go-to destination for convenient and
diverse online shopping experiences in the country.

Its features are

Extensive Product Range: Daraz Nepal offers a vast array of products across numerous categories including electronics, fashion,
beauty, home appliances, groceries, and more.
Local and International Brands: It hosts both local Nepali brands and well-known international brands, providing a wide selection
of choices for customers.
Regular Deals and Discounts: Daraz frequently offers deals, discounts, and promotional campaigns, making it an attractive
platform for bargain hunters.
Convenience: It provides a user-friendly interface for online shopping, allowing customers to easily browse, compare, and purchase
products from the comfort of their homes.
Secure Payment Options: Offers multiple secure payment options including cash on delivery, card payments, and mobile wallet
options.
Delivery Services: Ensures timely delivery of orders, with options for express or standard shipping, depending on customer
preferences .
Hardware Pasal
Hardware Pasal is a dedicated e-commerce platform in Nepal
specializing in construction and hardware materials. It offers a diverse
range of products, from building supplies and tools to home
improvement materials. Customers can conveniently browse and
purchase construction essentials online, ensuring timely delivery to
their location.

Its features are

Construction Supplies: Offers a wide range of construction and

building materials such as cement, steel, bricks, tiles, paints, and tools.
Hardware Products: Provides various hardware items including
plumbing fixtures, electrical components, door and window accessories,
and more.
Home Improvement: Sells products for home improvement projects
such as gardening tools, power tools, and hardware accessories.

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Hamro bazaar:

This site is mainly focused on buying and selling use items ,

including vehicles, electronic, and real estate.

Foodmandu :

If you're looking for food delivery, foodmandu is a great

option. It partners with various restaurants to deliver
delicious meals right to your doorstep.

BhatBhateni online:

BhatBhateni is a well -known supermarket chain in Nepal,

and their online platform allows you to shop for groceries
and household items from the comfort of your home.

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THANK YOU

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