Head of Analytics

PEN & PRINTERS

NEW PRODUCT SALES METHODS Author Denise Assis
2024, Apr 21st

Sales Method Quantity

E-Mail 7466
Call 4962
E-mail + Call 2572
 General Total :
1308138.01

SALES METHOD TOTAL

REVENUE

E-MAIL 672317.83
E-MAIL + CALL 408256.69
CALL 227563.49
 FIRST 20 STATES WITH MORE
REVENUE

STATE TOTAL
REVENUE

CALIFORNIA 161040.89
TEXAS 106294.45
NEW YORK 83242.74
FLORIDA 77651.75
ILLINOIS 52649.35
PENNSYLVANIA 51595.35
OHIO 48010.94
MICHIGAN 44424.81
GEORGIA 43426.41
NORTH CAROLINA 38418.15
NEW JERSEY 36527.03
VIRGINIA 33749.37
INDIANA 30624.27
WASHINGTON 30398.39
TENNESSEE 27694.97
ARIZONA 27201.18
MISSOURI 25859.42
MASSACHUSETTS 25225.59
MARYLAND 22789.32
WISCONSIN 21989.49
 TOTAL REVENUE PER STATE AND SALES METHOD
(20 WITH MORE REVENUE)

State Method Revenue State Method Revenue

1 California E-Mail 83163.31 11 Ohio E-Mail 24156.42
2 Texas E-Mail 54461.04 12 E-mail +
Florida Call 23923.88
3 California E-Mail + Call 48133.97 13 Michigan E-Mail 23834.58
4 New York E-Mail 42194.05 14 Georgia E-Mail 23812.0
5 Florida E-Mail 39727.98 15 North Carolina E-Mail 19894.26
6 Texas E-Mail + Call 34823.26 16 New Jersey E-Mail 17860.0
7 California Call 29743.61 17 Virginia E-Mail 17622.3
8 Illinois E-Mail 28377.54 18 Texas Call 17010.15
9 Pennsylvania E-Mail 28062.85 19 Indiana E-Mail 16902.32
10 New York E-Mail + Call 25298.63 20 New York Call 15750.06
 CUSTOMERS PROFILE
15.000 CUSTOMERS

Years as Customer Quantity Years as Customer Quantity Years as Customer Quantity

63 1 26 22 11 318
47 1 25 19 10 405
39 3 24 27 9 509
38 2 23 21 8 608
37 2 22 43 7 709
36 4 21 37 6 918
35 5 20 54 5 1118
34 8 19 58 4 1338
33 8 18 82 3 1619
32 5 17 88 2 1987
31 6 16 123 1 2504
30 9 15 150 0 1471
29 5 14 167
28 8 13 239
27 15 12 284
 RECOMMENDATIONS TO THE BUSINESS
(DIGITAL SALES THROUGH INTERNET)

As a specialist in financial market, my first idea was to analyse the sales methods and also the Pens and
Printers revenue. Only at the end of this analysis I thought I could begin analysing the customers profile. And
what I first recommend is to verify the customers information because, if Pens and Printers was founded in
1984, it is not possible to have in your data information customers with 63 years as customers. But I checked
the file and still there customers with more than 40 years.
Cleaning all this, as the revenue of the enterprise is positive and the idea of new product sales method is
working, I recommend to expand the sales method also to digital with sales through the internet.
Some advantages could be offered to the first customers that agree with this idea, such as discounts or extra
products and maybe also expand some products to the digital types such as digital notebooks.
But at first the digital option as a way to expand the sales methods is rightly recommend and Pens and Printers
have all condition to invest and go on with this issue.
 WRITTEN REPORT
I think it would be a good idea to join the written report to the presentation:

Data Validation:
1. There were differences as the sales method were written and it could give differences on the calculation
of revenues and count of occurrences and I organized it. For example: there was „E-Mail“ and „Email“,
then I updated all to „E-Mail“
2. I also checked about the null values, but all was ok.
3. I noticed there are customers with more than 40 years as customers. I did not change it to not
compromise the data integrity, but it is something that must be checked by the organization.

Exploratory Data Analysis (graphics):

1. Total quantity Sales per Method
2. Total Sales Revenue per Method
3. Total Sales Revenue per State

Description of my findings and metric for the business to monintor:

Described on the slide Recommendations to the Business