MINERAL WATER INDUSTRY!!

WHY MINERAL WATER INDUSTRY?

LARGE TARGET MARKET.
ABOUT THE PRODUCT
⚫ Emphasizing that water is a precious gift and should be potable reinforces the
importance of clean and safe drinking water. Mentioning the need for water to
be free from undesired impurities highlights the importance of purification
processes.
⚫ Mineral water is the purification of water with requisite amounts of minerals
like Barium, Iron , Manganese etc. in mineral water is a key feature. These
minerals can contribute to the taste and provide potential health benefits.
⚫ Mineral Water will be manufactured and packed in properly washed pet
bottles and sterilized conditions underscores the commitment to hygiene
and quality in the manufacturing process. Ensuring cleanliness in the
production and packaging stages is crucial for maintaining the purity of the
water.
ONEWATER
Every Drop is Essential
INTRODUCTION
Product Code 11011
Quality standards ISI specification IS:145
Production & Production of Bottling
Capacity of 24,000 bottles/day
Capacity 48,000lit/day
2 shifts.
Prepared by OneWater. Pvt. Ltd.
MARKET POTENTIAL
• Unavailability of potable water. Therefore, the process
has become IMPERITIVE to bottle up drinking water for
mankind.
• Demand for water is highest during the summers aligns
with common trends where warmer weather often leads
to increased dehydration and the need for hydration.
enrichment of water with natural herbs adds a unique
and potentially health-promoting aspect to product as its
located near to mountain
BASIS & PRESUMPTIONS
WORKING HOURS/SHIFT 8
NO. OF SHIFTS/DAY 2
NO . OF WORKING DAYS 30
TOTAL NO.WORKING HOURS 480
EFFICIENCY 75%
TOT.PERIOD FOR ACHIEVING 2ND YEAR FROM THE DAY OF
UTILITY COMMENCEMENT
MARGIN MONEY 20% OF CAPITAL INVESTMENT
R.O.I OF CAPITAL 15% PER ANNUM

COST ANALYSIS CONSTRUCTION COST, COST OF

LAND, LABOUR CHARGES AND
COST OF PLANT, MACHINARY AND
EQUIPMENT, INSTALLATION COST
AND DEPRICIATION HAS BEEN
CONSIDERED AT 10% OF THE
ORIGINAL COST OF THE ASSET.
TECHNICAL ASPECTS
⚫ 1. PROCESSING
Raw Water Collection:
The process starts with collecting raw water into tanks, which serves as the initial
step in sourcing water for treatment.
Coagulation with Alum:
Alum is added to the water for coagulation, causing impurities to clump together
and form larger particles.
Settling:
The water is allowed to settle for an hour, allowing the coagulated impurities to
settle to the bottom of the tanks.
Chlorination:
Chlorine is added to the water for disinfection, targeting and eliminating harmful
microorganisms.
Sand Filtration:
The water passes through a sand filter, which further removes suspended particles
and impurities.
TECHNICAL ASPECTS
Carbon Filtration:
The water is then passed through a carbon filter, which helps in removing
organic compounds, odors, and taste.
Dechlorination:
A dechlorination process is applied to remove any excess chlorine, ensuring the
water is safe for consumption.
Micro Filtration:
The water undergoes a series of microfiltration stages with filters of decreasing
pore sizes (5 microns, 1 micron, and 0.4 microns). This helps in removing
smaller particles and microorganisms.
UV Treatment:
The final stage involves exposing the water to UV rays. UV treatment is
effective in disinfecting and killing any remaining bacteria, viruses, or pathogens
in the water and passing over through ozonation for preservation
TECHNICAL ASPECTS
⚫ 2. BOTTLING
Packing done in PET bottles which is filled
automatically by Rinsing, Filling& Capping
machines and These bottles are then wrapped in
boxes as shown in the below table.
PET Bottle Sizes No of Bottles Wrapped
300ml 48
500ml 24
1000ml 12
2000ml 9
TECHNICAL ASPECTS
⚫ 3.QUALITY & STANDARD
Drinking water has to bottled in Pet bottled as per
ISI. Specification IS:145. These details have to be
obtained from Bureau of Indian Standards in New
Delhi.
⚫ 4. PRODUCTION & CAPACITY
QUANTITY 251.1 LAKH BOTTLES p.a

VALUE 1147.50 LAKH

MOTIVE POWER 100 H.P

TECHNICAL ASPECTS
⚫ 5. POLLUTION CONTROL
The water recycling system has been installed to
control the water and soil pollution and the
eco-friendly air processors are used to filter the
harmful gases produced during the process.

⚫ 6. ENERGY CONSERVATION
Use of eco-friendly advanced technology to
conserve fuel. Use of solar equipments partly
replacing the electricity used as main power
resource.
FINANCIAL ASPECTS
TOTAL FIXED COST AMT.IN LAKH
Land & Bldg 30.00
Plant & Machinery 90.00
Power Connection 15.00
Other fixed assets 10.00
TOTAL 145.00
FINANCIAL ASPECTS
WORKING CAPITAL/MONTH AMT.IN LAKH
Raw Material/ Packing 81.50
Salary & Wages 6.50
Utility 1.00
Recurring expenses 1.00
TOTAL 90.00
FINANCIAL ASPECTS
TOTAL CAPITAL INVESTMENT AMT.IN LAKH
Fixed Assets 145.00
Working Capital 90.00
TOTAL 235.00
FINANCIAL ANALYSIS
COST OF PRODUCTION AMT. IN LAKH
Working capital (1 year) 1080.00
Depreciation @ 10% machinery, 5% 10.50
building
15% Interest on Capital 35.25
TOTAL 1125.75
TURNOVER
By sale of 251.1 lakh bottles
PET Bottle Size No of Bottles per cases Total Case Carte

300ml 48 270,000 180/-

500ml 24 270,000 110/-
1000ml 12 270,000 75/-
2000ml 9 270,000 80/-

1201.50 lakh!!!!!
PROFIT ANALYSIS
PROFIT = TURNOVER- COST OF PRODUCTION
= 1201.50- 1125.75
= 75.75

FINAL PROFIT GENERATED = 75.75 LAKH!!!!!!

MARKETING STRATEGIES
⚫ SWOT ANALYSIS.

S- STRENGTH
W-WEAKNESS
O- OPPORTUNITIES
T- THREATS
SWOT ANALYSIS OF THE PRODUCT
STRENGTH WEAKNESS OPPORTUNITY THREATS
Result oriented Varied preferences Participation in Change in choice
approach of the consumer growing & of consumer
innovative market

Brand will be well May not be able to Changing needs of Chances of the
accepted achieve the targets the consumer product idea to be
in early stages copied

Quality of the This product is Rivalry in the

product innovated market
according to the
changing
preferences of the
world
THANK YOU.