Brand DNA Brand Design

Product
„Wir verkaufen keine
Luxury home & body cosmetic products: body care, Schönheit. Wir möchten,
skincare, fragrance, tea dass sie sich gut fühlen“
Inspired by Eastern traditions and ingredients,
promoting mindfulness and relaxation in daily routines

Price USP
Premium brand, target group is willing to pay a premium
for the brands exlusive products, but more „value for - Inspiration from Eastern
price“ as higher product range and price points traditions
- Focus on relaxation
Promotion - Premium experience
Lifestyle brand, social media,
Personality
Place
Online, own shops, shop-within-shops (e.g., Galeria Luxurious
Karstadt Accessible
Layout & Design: small stores, small # SKUs, luxury Personal
atmosphere
Mindful
People Spiritual
People who value luxury, quality and a holistic approach
to wellness
Improvements: leverage
Service brand alliances to
Highly trained staff, individual recommendation expand customer base