A Study of Customer Satisfaction of Bajaj Platina

Presented By: Presented To:

Faisal Prof. Manish Verma

PGDM22054
Section - D
 INTRODUCTION ABOUT COMPANY

BAJAJ Auto Limited, a flagship company of the Bajaj Group, was incorporated under the
Companies Act, 1956, with registered office at Mumbai – Pune Road, Akurdi, Pune – 411 035.
Manufacturing facilities are located at Chakan near Pune, Waluj near Aurangabad, and at Pant
Nagar in Uttarakhand. In the fiscal 2022-2023, the Company recorded landmark sales of over five
million vehicles clocking the highest ever (1) turnover of Rs. 37,609 crores and (2) consolidated
profit after tax of Rs.6,060 crores. The Company is India’s largest exporter of motorcycles, three
wheelers and quadricycles, with over two million unit sales to 79 countries in 2018-2019.

The Company with an in-house, Govt. recognized R & D Centre has introduced Dominar, Pulsar,
Discover, Boxer, Platina motorcycles, RE, Maxima three wheelers, Qute quadricycles and patented
technologies – DTS-i and ExhausTEC.
 Design and aesthetics
Performance and driving experience
Features and functionality

Brand image and perception of Platina versus competitors.

Alignment of the Platina with the Bajaj brand identity.

Identify and analyze the factors that significantly influence

customer satisfaction with two Wheeler.
 LITERATURE REVIEW

o A Study on Customer Satisfaction Towards Bajaj Auto Ltd: This research, conducted in India,
investigates factors influencing Bajaj Platina customer satisfaction. (International Journal for
Multidisciplinary Research, 2023)
o Bajaj Auto ltd Brand Relaunch Case Study: This case study analyzes Bajaj successful relaunch of the
Platina brand in 2015
o Bajaj Auto Platina: Customer Reviews and Ratings: Platforms like CarWale and Autocar India
aggregate customer reviews and ratings for the Platina, offering valuable insights into real-world
ownership experiences and pain points. (CarWale, Autocar India)
o Bajaj Platina: First Drive Review: This article by ZigWheels provides a comprehensive overview of
the Bajaj Platina driving experience, features, and overall value proposition.
Research Methodology
Data Analysis