TESLA - THE MOST

PROSPERING AND
VALUABLE COMPANY
IN THE CAR INDUSTRY BY: LEVENTE VARGA
 Unique
History of
business
the company
model

CONTENTS
 Tesla Motors founded by Martin
Eberhard and Marc Tarpenning in San Tesla showcases the prototype for its Ze'ev Drori takes over as Tesla's
Carlos, California first car, the all-electric Roadster permanent CEO.

2004 2007

2003 2006 2007

Elon Musk invests $30 million and Eberhard resigns as CEO of Tesla. He
joins Tesla as the Chairman of its is replaced by interim CEO Michael
Board of Directors. Marks.

HISTORY OF THE COMPANY

 The Roadster enters production. Tesla relocates its headquarters
Elon Musk receives the first Tesla announces its plans for the to Palo Alto, where it remains to
vehicle produced. Model S sedan. this day.

2008 2008 2009

2008
Ze'ev Drori resigns as Tesla's
CEO. He is replaced by Elon
Musk who remains CEO to this
day.
2009
Facing financial troubles, Tesla
seeks investment from Daimler
AG and a loan from the
Department of Energy.

HISTORY OF THE COMPANY

HISTORY OF THE COMPANY

Tesla launches its first Supercharger

Tesla goes public, raising $226 The Model S sedan goes into full-time charging stations with six locations in
million in its IPO. production. California.

2010 2012 2012

2011 2012
Tesla showcases the prototype for its Tesla discontinues production of the
Model S, the company's first sedan. Roadster.
 Tesla misses quotas for the Model
3 sedan, producing over a three-
Tesla announces plans for the month period less than half of what
Model 3 sedan, its first car aimed it had forecast it could produce in
Tesla posts its first quarterly profit. at a mass market. one week.

2013 2014 2016 2017 2018

Tesla announces its Nevada Tesla Motors changes its name to

Gigafactory, where the company Tesla, Inc. This remains the
will manufacture the batteries for company's name to this day.
all of its products.

HISTORY OF THE COMPANY

 The SEC seeks a contempt order after Musk
Musk announces on Twitter that he plans to take
makes a Twitter announcement regarding Tesla's
the company private at $420 per share, but does
production capacity. The settlement is revised On the wave of a strong fiscal quarter and
not take the company private, which leads to a
after a judge finds that Tesla has conducted no analyst upgrades, Tesla stock surges, eventually
flurry of trading and drives up Tesla stocks.
oversight of Musk's Twitter activity. reaching over $900.

2018 2019

2018 2019 2020

Musk and Tesla unveil the "Cybertruck," an

The SEC charges Musk with securities fraud. electric six-seater pickup truck. Musk later
claims that Tesla has gotten 250,000 orders for
the Cybertruck.

HISTORY OF THE COMPANY

BUT WHERE ARE
THEY STANDING
NOW?
ELON MUSK’S
MISSION

 “to accelerate the advent of

sustainable transport by bringing
compelling mass-market electric
cars to market as soon as
possible.”
THE BUSINESS MODEL

Tesla’s first product

The next big move
Direct sales
THE BUSINESS MODEL

Home services and home delivery during pandemic

The Supercharger Network

Other Tesla Products

SUMMARY
“SUCCESS IS NOT FINAL,
FAILURE IS NOT FATAL, IT
IS THE COURAGE TO
CONTINUE THAT
COUNTS”- WINSTON
CHURCHILL
THANK YOU FOR YOUR
ATTENTION!
  https://www.thestreet.com/technology/history-of-tesla-15088
992
 https://www.investopedia.com/articles/active-trading/072115
WORKS CITED /what-makes-teslas-business-model-different.asp
 https://companiesmarketcap.com/?
 https://companiesmarketcap.com/automakers/largest-automa
kers-by-market-cap/