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29/9/2012
Contents
1 What is Hypothesis?
3 Functions of a hypothesis
A tentative proposition.
Its validity is unknown.
It specifies a relationship between two or more
variables.
An answer to a research question.
Hypotheses are predictions about the relationship
among two or more variables or groups based on a
theory or previous research (Pittenger, 2003)
Hypotheses are assumptions or theories that a
researcher makes and tests.
Hypothesis Testing
To bring direction,
specificity &
focus to a research study.
Providing focus
What data to collect and what data not to collect
Enhancing objectivity
Making conclusions easier
Importance of Hypotheses
Hypotheses:
Direct our observations
• Identifies the variables examined and data to be
collected
Describe a relationship among variables
• Can state that as one variable increases, the other will
decrease; as one variables increases, the other will
increase, and so on.
Refer to populations
• Hypotheses help researchers infer that results of a
sample will translate to a population
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Hypothesis testing is a well-defined procedure which
helps us to decide objectively whether to accept or
reject the hypothesis based on the information
available from the sample.
Often, a hypothesis is a possible answer to the
research question.
Symbols used in Hypotheses
M= mean
µ (mu: mew)= population mean
Roman Letters (e.g., A, B, C, D) are used to represent
statistics
Greek Letters (e.g., α, β) are used to represent parameters
α= significance level; probability of committing a Type I
Error (α= .05)
p= probability value (p= .05)
Null Hypothesis= (H0: µ1 - µ2 = 0 or H0: µ1 = µ2)
Alternative Hypothesis= (H1: µ1-µ2 ≠ 0 or H1: µ1 ≠ µ2 )
Sometimes you may see it noted as HA
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Types of Hypotheses
Research Hypotheses
Statistical Hypotheses
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Research Hypotheses
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Research Hypotheses Cont.
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Research Hypotheses Cont.
H 0: µ 1 = µ 2 H 1: µ 1 ≠ µ 2
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Research Hypotheses Cont.
17
Statistical Hypotheses
Null: (H0: µ1 - µ2 = 0 )
Alternative: (H1: µ1 - µ2 ≠ 0)
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Written out examples:
Null: There will be no difference in the
comprehensive test scores of graduate
students who read the text in research methods
and those who did not read their research
methods text.
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Statement of Hypotheses:
Formats
If—Then Statements
Directional hypotheses
If, in stating the relationship between two variables or
comparing two groups, terms such as positive,
negative, more than, less than and the like are used,
then these are directional hypotheses because the
directional of the relationship between the variables is
indicated.
Examples:
The greater the stress experiences in the job, the
lower the job satisfaction of employees.
Women are more motivated than men
Non directional hypotheses:
Non directional hypotheses are those that do postulate a
relationship or differences, but offer no indication of the
direction of these relationships or differences.
Examples:
1. There is a relationship between age and job satisfaction.
2. There is a difference between the work ethic values of
American and Asian employees.
Q: what are the reasons on formulating non-directional
hypotheses?
Null and alternate hypotheses
Null Hypotheses:
A null hypothesis, generally referred to as H0, is the
hypothesis which is tested for possible rejection under the
assumption that it is true.
Theoretically a null hypothesis is set as no difference or
status quo and considered true, until and unless it is proved
wrong by the collected sample size.
Example:
• 1. a null hypothesis may state that advertising does not
affect sales.
– H0: µ Adv = µ sales
• 2. women and men buy equal amount of shoes.
– H0: µm = µw
Alternative Hypothesis:
Alternative hypothesis generally referred by H1, is the
logical opposite of the null hypothesis.
Alternative hypothesis is the opposite of the null
hypothesis, is a statement expressing a relationship
between two variables or indicating differences between
groups.
Example
• 1. a alternative hypothesis may state that advertising affects
sales.
– H1: µ Adv ≠ µ sales
• women and men do not buy equal amount of shoes.
– H1: µm ≠ µw
Null contain equality (=, ≤, ≥) Alternative does not contain equality (≠,˂, ˃)
In sum
Null and alternate are two opposing roads that lead to the
same place.
By definition, the null and alternative hypotheses are
opposites; mutually exclusive.
The null is either rejected or it is not. Only if the null is
rejected can we proceed to the alternative
If we reject the null hypothesis, then we conclude the data
supports the alternative hypothesis.
Researcher can start with either the null or the alternative, and
then form the other as a complement to the first. (which to
start with largely depends on the point of view of the
researcher, the context of the problem).
Zwikael and Ahn (2011)
29/9/2012
Customer
Service quality
switching
Switching cost
. 37
Exercise
38
Thank you for your kind
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