How to Write a Short,

Professional Bio On Yourself

Learn from a master

Analysis of Dan Schawbel’s Bio

Let’s break Dan’s bio.

down
 Dan’s Bio
“Dan is the leading expert in personal branding for the generation-
y audience, with an award winning and world recognized Blog, a TV
podcast series that he directs, Awards that he gives out, and a
Magazine that benefits the American Cancer Society. He has written
over 20 publications for major magazines and online resources and
has been featured in Fast Company Magazine and Yahoo! Finance
and is EMC’s social media expert. He is also establishing the first 360
degree personal branding website, DanSchawbel.com, creating a
new standard for career development. Recently, he has redefined
personal branding by establishing a collaborate wiki, which he is
using to acquire knowledge from all the leading experts to establish
a single definition for personal branding.”
“Dan is the leading expert in personal
branding.”

what you do from the get-go

ahh okay, so that’s what you do.

Crystal clear
 WHO

Make it very clear your audience is.

“…for the generation-y audience.”

“…with an award winning and world recognized
Blog”

Highlight

=
your professional
accomplishments
“He has written over 20 publications for major
magazines and online resources…”

“Credibility
Boosters”

Build a strong
argument for your
authority in your field.
“…He is also establishing the first 360 degree
personal branding website”

Show

wh
at
doing

your
 “…he has redefined personal branding by
establishing a collaborate wiki.“

Challenge:
There are too How are YOU
many sources
of Personal contributing
Branding, with
inconsistent
to YOUR
messaging, niche?
leading to
confusion of
the term.
For more actionable tips to develop
your personal brand and become a
remarkable job applicant:

http://blog.brand-yourself.com