Personal Branding

Worksheet

luxurypresence.com
1. Your Brand
Foundations
Skills and Credentials Values & point Your story
of view

Messaging Your goals

What do you want to be known for? What do you want to accomplish?

platform

What makes
Your you and
Unique your offerpoint
selling different from your competitors?
What makes you and your offer different from your competitors? What promise are you
making to your customers?

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Messaging Your brand personality

platform What are some of your personal characteristics and traits that you can weave into your
brand?

2. Your target Who do you want to help? Describe the demographics, goals, and challenges of your

audience ideal client below.

Demographics

Goals & Aspirations

Pain points & Challenges

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3. Irresistible Your value proposition

offer How are your skills going to help your clients achieve what they want?

This framework helps you define your value proposition. It should be a brief description of
how you fill a particular need in the market and how you do it better than your competitors.

I provide

For

who want to

through

Unlike

Your irresistible offer

What do you sell? Describe your unique process, product, or service.

4. Digital Website homepage

presence A professional logo

Your irresistible offer
Professional content
Featured personal initiatives
Social media / contact
A clear call-to-action
Social proof

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5. Content What kind of content can you create to build your brand and grow your audience? List your

strategy
topic ideas, content type, and mediums. Focus on 1-2 mediums, quality, and consistency.

Content types
Articles, videos, podcasts, webinars, interviews, case studies, PDF guides
Content mediums
Your blog / website, social media profiles, YouTube, online publications, newsletter

Topic Content type Medium

6. Visibility How will you increase your exposure and build your audience? Check all that apply.

strategy Guest blogging

Podcast interviews
Public speaking
Networks and partnerships
Social media collaborations Live events
Paid advertising

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