Find a secret and build around it

Dominate then grow Find a niche market Start small

Own the market

Monopoly
Good

Strong profits
Goes against the grain of common knowledge
Avoid competition as longer as possible
Market Be prepared for push back
Create the market Don't disrupt
Actual company's value
Low profits
Don't do what everyone else is
Avoid Competition Secrets Uniqueness
Selling point
Define it consistently
Supplier of tech
Know who is there
Green
Know how easy it is to enter
Go in eyes open Car
Know how to win Tesla

Fashion

Talent
Team
Passion

Determination

Technology At least 10x better

Nothing just happens
Never stop
Define the future Planning Requirements
Zero to One Profit allows risk taking
Leave nothing to chance
Monopoly Available Vital
Don't be a lottery ticket Plan and plan
Get it while it's going good

Timing Don't assume conditions will always be the same

Vital

Can't build it

Sales are super important

Ownership Understand targets

Distribution
Passion Everyone sells

Paypal Mafia Is the tech maturing?

Founders
Can become a network
Building great product isn't enough
Inspire
Build the future
Plan company's place in future

Durability Plan for competition

New 0 to 1

Idea Improvement 1 to n