Attitudes & Behavior

Module 2
 Attitude refers to a Behavior implies the
person's mental view, actions, moves,
regarding the way conduct or functions
he/she thinks or feels of an individual or
about someone or group towards other
something. persons.
 Behavioral

Affective Cognitive

Components
of Attitude
Types

Positive attitude

Negative attitude

Neutral attitude

Sikken attitude
Motivation theories
Need Theories
McClelland's need theory
McGrego
r theory x
and y
Cognition theories
Goal setting theory
Classical conditioning
Operant Conditioning
Reinforcement Theory
Cognitive Dissonance
A plant manager in a small factory wishes to raise morale in his workforce. The manager
notes that the working conditions at the plant are safe, clean, and pleasant, and that
recent expansion of the workforce has assured the employees that their jobs are secure.
Which of the following actions should the manager take to ensure that the
“belongingness” needs in Maslow’s hierarchy are satisfied?

a. Pay bonuses to workers who achieve specified goals

b. Publicly praise those workers who have been most productive

c. Set up after-work clubs, such as a softball team, to allow more social interaction

d. Foster the development of skills in workers who show talent in a particular area
A manager wishes to improve the job performance of a group of
clerical workers. Based on Herzberg’s theory, _____ would be an
appropriate motivator.

a. Providing them with a better health care plan

b. Setting up a break room where coworkers could socialize

c. Offering them opportunities for achievement and recognition

d. Redecorating their offices so that they are pleasant and comfortable

A call center manager hopes to improve the performance of her staff by
decreasing the average time spent on a call. First, she sets up a performance
board where the average length of a call for the previous week is posted and
compared to the average call length for the previous four weeks. Then, she
encourages the staff to reduce the average. According to goal-setting theory,
how could she improve this scheme?

a. She should make the goal easier.

b. She should make the goal more specific.

c. She should make the goal less specific.

d. She should make the goal more elaborate.