“A STUDY ON BUSINESS PERFORMANCE USING DATA ANALYSIS WITH REFERENCE TO XL HEALTH

CORPORATION INDIA PVT. LTD (OPTUM)”

A Project submitted in partial fulfillment of the requirement of

Master of business administration

BY

VARUN. M

REGISTER NO

P03DB22M015023

Under the guidance

of
Dr. Manjunath
Associate Professor

G.T INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

 INTRODUCTION
 It is detailed study of business performance using Data analysis. On how Data is analysed and is followed to work in the organization,
problems faced to verify data, how the problem is solved, Need for the data verification and analysis, Problems to be faced if the data is
not analysed, Process of data analysation, Flat forms from where data's are gathered.

 Data analysis plays s pivotal role in enhancing business performance by uncovering valuable insights from large datasets, by leveraging
statistical methods and machine learning algorithms, businesses can make informed decisions, identify trends, and optimize strategies for
increased efficiency and competitiveness.

 In the growing world companies give vital role for data analysis to improve their decision making. Businesses collect Data and transform
it into information only after certain Data analysis. If you enjoy identifying patterns, conducting research and developing business
strategies, then you may be interested in data analysis.

 Data analysis plays an important role in the business industry because it helps organizations improve their

 operations, increase their revenue margins and meet their customer’s needs.
COMPANY PROFILE
 Optum is a prominent healthcare services and innovation company that operates as a subsidiary of UnitedHealth Group, one of the largest and
most diversified healthcare companies globally. While there is no specific company named "XL Health," it's possible you may be referring to a
different entity or a specific division within Optum. I'll provide an overview of Optum.

 Optum, founded in 1993, has become a leader in providing health services and technology solutions, aiming to improve the quality and
efficiency of healthcare delivery. The company operates across various segments, including Optum Health, Optum Insight, and Optum Rx.

 Optum Health focuses on delivering healthcare services directly to consumers. This includes a wide range of offerings such as care delivery,
wellness programs, and behavioural health services. Optum Health aims to enhance the overall healthcare experience for individuals by
providing accessible and personalized care solutions.

 Optum Insight is the segment that focuses on data analytics, technology, and consulting services. It assists healthcare organizations in
optimizing their operations, managing data effectively, and improving financial performance. Optum Insight's services include revenue cycle
management, population health analytics, and healthcare consulting.

 Optum Rx is the pharmacy care services segment of Opt, specializing in pharmacy benefits management and prescription solutions. This
includes services like medication adherence programs, formulary management, and specialty pharmacy services. Optum Rx plays a crucial role
in ensuring access to cost-effective and high-quality
 MISSION
Help people live healthier lives and help make the health system work better for everyone.

Optum, a leading health services and innovation company, envisions a future where healthcare is not just a service but a
personalized and holistic experience. With a commitment to improving the health and well-being of individuals, Optum
strives to create a healthcare ecosystem that is accessible, efficient, and patient-centric.

COMPANY PROFILE
Integrity, Compassion, Relationships, Innovation and performance.
At the core of Optum's vision is the integration of data and technology to drive healthcare innovation. The company envisions a
world where data seamlessly flows across the healthcare continuum, from patient records to clinical insights, enabling healthcare
providers to make informed decisions and deliver personalized care. This data-driven approach empowers individuals to actively
manage their health, fostering a proactive rather than reactive healthcare system.
 RESEARCH METHODOLOGY

STATEMENT OF THE PROBLEM

There are a wide variety of problem statement in data analytics, as the field encompasses many different types of data and
analytical technique. Here are a few examples of problem statements that may be addressed through data analytics:
predictive modeling, pattern recognition and clustering optimization, natural language processing, time serial analysis,
network analysis, visualization. There are just a few examples of the type of problems that can be addressed through data
analytics. The specific problem statement and techniques used will depend on the nature of the data and the goals of the
analysis.

OBJECTIVES OF THE STUDY

• To study on how business is performed using Data analysis.
• To study about the cost used to Data analysis.
• To study about the various ways of Data analysis.
• To study about how verified data is processed for claims.
REVIEW OF LITERATURE
 Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to transform how firms manage

and enhance high value businesses performance. The purpose of our study is to investigate the impact of BDA on

operations management in the manufacturing sector, which is an acknowledged infrequently researched context.

Using an interpretive qualitative approach, this empirical study leverages a comparative case study of three

manufacturing companies with varying levels of BDA usage (experimental, moderate and heavy).

 Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to transform how firms manage

and enhance high value businesses performance. The purpose of our study is to investigate the impact of BDA on

operations management in the manufacturing sector, which is an acknowledged infrequently researched context.

Using an interpretive qualitative approach, this empirical study leverages a comparative case study of three

manufacturing companies with varying levels of BDA usage (experimental, moderate and heavy).

 Big data analytics has been widely regarded as a breakthrough technological development in academic and business

communities. Despite the growing number of firms that are launching big data initiatives, there is still limited

understanding on how firms translate the potential of such technologies into business value. The literature argues

that to leverage big data analytics and realize performance gains.

RESEARCH METHOD
Research will be using analytical and primary survey method for the better presentation of result in the study. The research analyzed the impact on invocations of the strategies of team work
through structured questionnaire to seek the options of the replier on the same, descriptive system is also been used in order to collect the data available in the various sources company
report etc.

SOURCES OF DATA COLLECTION:

PRIMARY DATA:
Questionnaires will be using to gather the primary information.

SECONDARY DATA:
The websites, publications and journals of the companies will be using to gather the secondary data.

SAMPLING DESIGN
Sampling plan
Data will be collected from the employees and Managerial level. As they are the one's who will be in the same platform and experience it in
working.

Sampling method
Simple sample method will also h4 used to collect the sample size for the study.
SAMPLE SIZE/UNIT

The research will be identified by 50 units from Convenient sampling method for the study.

TOOLS FOR DATA COLLECTION

The tools will be used to collect the data through Questionnaires.

PLAN OF ANALYSIS

To bring out the results of the study the data presented in the form of graphs, charts and figures with people analysis
and interpretation given for the study.

LIMITATIONS OF THE PROBLEM

 The study is limited of Time.

 The study is limited for academic purpose only.

 The study is respected to the opinion and feedback provided by the employees at the time of data collection.
CHAPTER SCHEME
CHAPTER-01- INTRODUCTION

CHAPTER-02- COMPANY PROFILE

CHAPTER-03- RESEARCH DESIGN

CHAPTER- 04- DATA ANALYSIS AND INTERPRETATION

CHAPTER-05- FINDINGS, CONCLUSION AND SUGGESTIONS

BIBLIOGRAPHY

ANNEXURES
 TABLE NO. 4.12 CHART NO. 4.12
TABLE SHOWING THE VALIDATION OF THE CHART SHOWING THE VALIDATION OF THE
DATA ANALYSIS BY THE RESPONDENT. DATA ANALYSIS BY THE RESPONDENT.

OPTIONS RESPONDENT PERCENTAGE

CROSS-
VALIDATION 21 84.4%

PEER
REVIEW 5 15.6%

TOTAL
32 100%

ANALYSIS
INTERPRETATION
From the above table it is observed that out of
From the above graph it is observed that majority of the
32 employees, there are 21 employees who
employees at XL Health pvt ltd will consider cross
consider cross- validation that is 84.4%, 5
validation and 2nd most will consider peer review for
employee who consider peer review that is
data analysis
15.6%.
 TABLE NO. 4.15 CHART NO. 4.15
CHART SHOWING THE PRIVACY AND
TABLE SHOWING THE PRIVACY AND
CONFIDENTIAL OF DATA BY THE
CONFIDENTIAL OF DATA BY THE RESPONDENT.
RESPONDENT.

OPTIONS RESPONDEN PERCENTAG

T E

ENCRYPTION 18
56.3%

ANONYMIZATI 14 43.8%
ON

TOTAL 32 100%

INTERPRETATION
From the above graph it is observed that majority of
the employees at XL Health pvt ltd will consider
encryption and 2nd most will consider
anonymization for data privacy.
 FINDINGS
 Gender Distribution: The workforce at XL Health Pvt Ltd is predominantly female, with females comprising of the
employees compared to male employees.

 Education Qualification: Most employees have completed either undergraduate or postgraduate degrees, indicating a
well-educated workforce.

 Monthly Income: The majority of employees earn between 20,000 to 40,000 rupees, with 40.6% falling in this
income range. However, a significant portion earns below 20,000 rupees.

 Data Collection Methods: Survey is the most preferred method for data collection among employees, followed by
interviews.

 Frequency of Data Collection: Most employees prefer to collect data on a daily basis, followed by weekly and
monthly.

 Challenges in Data Analysis: Insufficient computing resources and lack of data quality are the primary challenges
faced by employees in data analysis.
 Suggestions
 While having a young and predominantly female workforce may bring certain advantages, it's also important to
ensure diversity in age and gender to bring varied perspectives and experiences to the table. Consider implementing
strategies to attract and retain talent across different age groups and genders.

 Address the challenges related to data quality and insufficient computing resources. Investing in tools and
technologies to improve data quality and providing adequate computing resources can enhance the efficiency and
effectiveness of data analysis processes.

 Encourage employees to continuously update their skills and knowledge, particularly in data analysis and
visualization techniques. Provide opportunities for formal training, online courses, and participation in conferences
to stay abreast of the latest trends and developments in the field.

 Given the importance placed on data visualization, consider offering training programs or workshops to enhance
employees' data visualization skills. This can empower them to effectively communicate insights and findings
through compelling visualizations.

 With a significant emphasis on data privacy and confidentiality, ensure robust measures are in place to safeguard
sensitive information. awareness among employees.
 Conclusion
In conclusion, it's evident that XL Health Pvt Ltd has a strong foundation in data analysis, with a workforce that is

predominantly young, female, and well-educated. However, there are areas for improvement to maximize the

organization's data analysis capabilities and drive better outcomes. By diversifying the workforce in terms of age and

gender, implementing strategies to attract and retain talent across different demographics, XL Health can benefit from

varied perspectives and experiences, enriching its analytical capabilities. Investing in data quality and computing

resources is crucial to overcome challenges related to data integrity and insufficient resources. By enhancing tools and

technologies and providing adequate resources, XL Health can improve the efficiency and effectiveness of its data

analysis processes.

Continuous learning and training are essential to keep pace with evolving trends and developments in data analysis and

visualization. By promoting opportunities for formal training, online courses, and participation in conferences, XL Health

can empower its employees to stay updated and enhance their skills. Enhancing data visualization skills and

implementing robust data privacy measures are also critical considerations.

BIBLIOGRAPHY
 "Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking" by Foster
Provost and Tom Fawcett.

 The Art of Data Science: A Guide for Anyone Who Works with Data" by Roger D. Peng and Elizabeth Matsui.
 "A Few Useful Things to Know About Machine Learning" by Pedro Domingos
(Link:https://homes.cs.washington.edu/~pedrod/papers/cacm12.pdf

Data Camp (https://www.datacamp.com/): Offers interactive courses on R, Python, and Data Science.

 Kaggle (https://www.kaggle.com/): A platform for data science competitions, datasets, and notebooks.
 Y O U
TH ANK